The BA (Hons) Fashion Product and Promotion course is situated in the heart of the City at the Design Centre in which there has been a huge amount of investment. We offer excellent facilities and resources for each strand of the course, such as well-equipped workshops featuring fabric printers, laser cutters, top of the range design suites and industrial sewing machines.
This course is broken down into the following subject areas and covers each area indepth:
- Fashion: concepts, theories and hands - on projects, event management, portfolio development, illustration, photography & styling
- Product: understanding the fashion design process from concept to creation, garment construction and accessories design
- Promotion: branding, marketing, retail concepts and consumer research
All students studying on-campus undergraduate Fashion Product and Promotion courses can take up a CV-enhancing work placement, a University-led industry initiative, or a professional and business development boot camp. *By the term placement, we mean we are offering you a taste of the industry which might last anything from two days to four weeks on a part-time basis.
During the first year, the focus is on developing foundational knowledge and skills. You will be given clear guidance on the fashion design and promotion process working alongside industry professionals. You will create promotional literature and develop your skills in computer graphics and photography.
In the second year you will build on the experience you have gained. ‘Live’ projects set by visiting professionals from fashion related companies give you the chance to work to an industry standard. Focus is on design and manufacture, styling, photography, illustration, branding and magazine design. You will decide at the end of your second year whether you want to specialise in fashion design/garment construction or fashion promotion and marketing and this will be reflected in your Final Major Project in your final year when you will produce an in-depth portfolio and exhibit your work at Graduate Fashion Week in London, of which the University is a corporate member.
All modules are underpinned by historical and theoretical lectures. You will have access to top of the range computer suites offering software which is current industry standard including the AdobeCreative Suite software packages; InDesign, Photoshop and Illustrator.
There are already more than 800,000 people working in fashion in the UK. At the end of the course, you will be fully equipped to join them, with possible roles in areas such as fashion design, brand development, fashion publishing, production, PR and fashion retail.
Past graduates have gone on to work for the following design companies: Abercrombie and Fitch, Jonathan Saunders, TopMan, All Saints and Matalan.
"I loved how broad the course was."
Fashion Product and Promotion graduate Sophia Ramsey is now working for Abercrombie & Fitch in the USA.
Fashion, Product and Promotion graduate Sophia Ramsey talks about how her degree course has helped her secure a job in the USA at Abercrombie & Fitch / Hollister:
"I have a degree in every area of the industry and I can be whoever I choose to be."
Adam King, BA (Hons) Fashion Product and Promotion graduate, currently working as an intern for fashion designer Jonathan Saunders.
"The course is what it says on the tin... fashion product and promotion! It's great to learn about every aspect of the industry through the varied range of modules on the course. Being a designer primarily, it has been so beneficial to take charge of all corners, learning how to promote the products I design and make through fashion photography and film, as well as promote myself as a brand. I feel like I have more than just a degree in fashion design like I initially set out to earn... I have a degree in every area of the industry and I can be whoever I choose to be."