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Fashion Product and Promotion BA (Hons) - University of Sunderland

Course overview

The BA (Hons) Fashion Product and Promotion course is situated in the heart of the City at the Design Centre in which there has been a huge amount of investment. We offer excellent facilities and resources for each strand of the course, such as well-equipped workshops featuring fabric printers, laser cutters, top of the range design suites and industrial sewing machines.

This course is broken down into the following subject areas and covers each area indepth:

  • Fashion: concepts, theories and hands - on projects, event management, portfolio development, illustration, photography & styling
  • Product: understanding the fashion design process from concept to creation, garment construction and accessories design
  • Promotion: branding, marketing, retail concepts and consumer research

Work experience

 Work placement JAN 2016

All students studying on-campus undergraduate Fashion Product and Promotion courses can take up a CV-enhancing work placement, a University-led industry initiative, or a professional and business development boot camp. *By the term placement, we mean we are offering you a taste of the industry which might last anything from two days to four weeks on a part-time basis.

During the first year, the focus is on developing foundational knowledge and skills. You will be given clear guidance on the fashion design and promotion process working alongside industry professionals. You will create promotional literature and develop your skills in computer graphics and photography.

In the second year you will build on the experience you have gained. ‘Live’ projects set by visiting professionals from fashion related companies give you the chance to work to an industry standard. Focus is on design and manufacture, styling, photography, illustration, branding and magazine design. You will decide at the end of your second year whether you want to specialise in fashion design/garment construction or fashion promotion and marketing and this will be reflected in your Final Major Project in your final year when you will produce an in-depth portfolio and exhibit your work at Graduate Fashion Week in London, of which the University is a corporate member.

All modules are underpinned by historical and theoretical lectures. You will have access to top of the range computer suites offering software which is current industry standard including the AdobeCreative Suite software packages; InDesign, Photoshop and Illustrator.

There are already more than 800,000 people working in fashion in the UK. At the end of the course, you will be fully equipped to join them, with possible roles in areas such as fashion design, brand development, fashion publishing, production, PR and fashion retail.

Past graduates have gone on to work for the following design companies: Abercrombie and Fitch, Jonathan Saunders, TopMan, All Saints and Matalan.

"I loved how broad the course was."

Fashion Product and Promotion graduate Sophia Ramsey is now working for Abercrombie & Fitch in the USA.

Fashion, Product and Promotion graduate Sophia Ramsey talks about how her degree course has helped her secure a job in the USA at Abercrombie & Fitch / Hollister:

"I have a degree in every area of the industry and I can be whoever I choose to be."

Adam King, BA (Hons) Fashion Product and Promotion graduate, currently working as an intern for fashion designer Jonathan Saunders.

Adam King Fashion Product and Promotion

"The course is what it says on the tin... fashion product and promotion! It's great to learn about every aspect of the industry through the varied range of modules on the course. Being a designer primarily, it has been so beneficial to take charge of all corners, learning how to promote the products I design and make through fashion photography and film, as well as promote myself as a brand. I feel like I have more than just a degree in fashion design like I initially set out to earn... I have a degree in every area of the industry and I can be whoever I choose to be."

‌The Fashion Product and Promotion course is also on FacebookTwitter and Instagram

Facebook logo for course pages Nov 2014‌  Twitter logo for course pages Nov 2014‌  Instagram logo for course pages Nov 2014

Course content

Modules on this course include:

Year 1 (national level 4)

  • Introduction to Fashion Product (40 Credits)
  • Introduction to Fashion Promotion and Design Practice (60 Credits)
  • Design Theory 1 (20 Credits) 

Year 2 (national level 5)

  • Advanced Fashion Product (40 Credits)
  • Advanced Fashion Promotion (40 Credits)
  • Advanced Fashion Portfolio (20 Credits)
  • Design Theory 2 (20 Credits)

Final Year (national level 6)

  • Professional Portfolio (40 Credits)
  • Design Dissertation (20 Credits)
  • Final Major Project (60 Credits)

Part-time study

If you study this course on a part-time basis you will typically complete 40-80 credits in a year, rather than the 120 credits of full-time students. All modules are taught during the day time and you will be studying alongside full-time students.

BA (Hons) Fashion, Product and Promotion students organised the Fluxx Fashion Event as part of their degree course. The event included a fashion film premiere, a catwalk show, a dance performance and a DJ. The fundraising event, which is part of an event planning module, helps the students raise money for their trip to Graduate Fashion Week in London. 

BA (Hons) Fashion, Product and Promotion students organised the Fluxx Fashion Event, which includes a fashion film premiere, a catwalk show, a dance performance and a DJ and is a part of their degree course:

Teaching and assessment

Teaching is almost entirely practical and studio based, supported by lectures, seminars, tutorials, e-learning and independent learning.

Assessment is almost totally through coursework.

To find out more about modules, credits and how you will be assessed, please see how courses are taught. Information about our policies relating to student experience and quality assurance processes can be found on the Academic Services website.

Key Information Sets

All UK Universities and colleges display Key Information Sets (KIS) on their undergraduate courses. The KIS gives you a quick overview of some standard information about a course, and has a link to more detailed information on Unistats.

Facilities & location

The University provides generous studio spaces and well-equipped workshops. You will be based in the Design Centre where you will be able to develop your creativity within your own work space.

Facilities include: 

  • State of the art workshops
  • Project spaces
  • Digital suites with open-access Apple Macs
  • Industrial sewing and embroidery facilities
  • Student gallery

Journals and research 

We subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date articles. Some of the most important sources for your course include:

  • Art Full Text + Art Abstracts, which is a major resource for media and arts information
  • Design and Applied Arts Index, which covers journals featuring both new designers and the development of design and the applied arts since the mid-19th century
  • Lexis, which provides access to legal information as well as full-text newspaper articles
  • EBSCO Business Sources Elite, which offers access to over 3,000 full-text journals and summaries 

Creative environment 

The Design Centre attracts international exhibitions and conferences with acclaimed guest speakers from every sphere of the design activity. Sunderland also attracts students from all over the world. So you'll be learning within a highly creative and stimulating environment.


The Design Centre

City Campus, Chester Road, Sunderland, SR1 3SD

Entry requirements

Our typical offer is 112 UCAS points from a minimum of two A Levels or equivalent (e.g. 1 x AVCE double award). Read more on the new UCAS Tariff point system for 2017.

We accept a maximum of 6 points from Level 3 Key Skills qualifications.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language; or a minimum of Level 2 Key Skills in Communication and Application of Number.

If English is not your first language, please see our English language requirements.

If you are studying a HND or Foundation Degree you may be able to enter onto the final year of our degree courses. For more information, please contact

Other acceptable qualifications

BTEC National: 112 points from a BTEC Certificate or Diploma.

Access Courses: We would require successful completion of an Access to Higher Education course that is accredited by the Quality Assurance Agency. We would also require a minimum of grade C in GCSE in Mathematics and English Language or the equivalent as part of your course.

Scottish Highers: Our typical offer is for 112 points.

Irish Leaving Certificate: Our typical offer is for 112 points.

International qualifications: Please call the Student Helpline for advice on other acceptable qualifications. The number from outside the UK is +44 191 515 3000.

Any other qualifications: If you have any other qualifications not listed here, you may still be eligible. Please contact the Student Helpline for advice: 0191 515 3000.

Returners to Learning: If you are a mature student, you may benefit from our dedicated Returners to Learning Progression Scheme. For further information email or call the Student Helpline: 0191 515 3000.

If you wish to be considered for direct entry to a different year of a course, please contact the Student Helpline: 0191 515 3000.

Accreditation of Prior Learning (APL)

If you feel you already know some of the topics covered in this course, either due to previous learning or from experience of work, then you may not need to study all of the course.

Accreditation of Prior Learning (APL) is the name given to the process of gaining credit towards a qualification because of something you have learnt in the past. If you are eligible for APL you won't have to learn the same topic again, and so you can be exempt from a module, set of modules or year of a course. 

Read more about APL in the Quality Handbook (.pdf). If you think you may be eligible for APL, please contact the course leader.

Portfolio requirements

We ask applicants to prepare a portfolio of work, which should be simply mounted and accompanied by preparatory work. Sketchbooks are an important feature of your preparatory work and should be included. Where possible, 3D and large 2D work should be photographed. Digital and screen-based work should be saved on a CD or memory stick.

If you are an international applicant, please supply your portfolio on a CD. Suitable items for a portfolio include:

  • Drawing: examples of observed drawing and exploratory drawing
  • Projects: evidence of project work together with your sketchbooks and development work that is relevant to the subject
  • Self-initiated work: that you have done out of personal interest
  • Research: examples of various forms of investigation undertaken for projects
  • Writing: examples of reports, essays or journals

Fees & finance

Full-time fees

The annual fee is: 

  • £9,250 if you are from the UK / EU
  • £10,750 if you are from outside the UK / EU

If you are not sure whether you qualify as a UK, EU or international student, please see the International section of this website.

Scholarships and bursaries may be available to you – please see the Fees and Finance section of this website for more information.

Part-time fees

Tuition fees for part-time students are £4,880 per 120 Credits.

Please note that part-time courses are not available to international students who require a Tier 4 visa to study in the UK.

If you are not sure whether you qualify as a UK, EU or international student, please see the International section of this website.

Scholarships and bursaries may be available to you – please see the Fees and Finance section of this website for more information.

Employment & careers

The main destinations for graduates are expected to be fashion-related creative industries. These include design, brand development, fashion publishing, production, design consultancies, PR and fashion retail. Some graduates may become freelance consultants or self-employed designers, or go on to further study or teacher training.

To help develop your edge compared to other graduates, we organise Employability Days where employers and past graduates are invited to look at the portfolios of current students and give constructive advice. We also encourage you to develop a Professional Engagement Document that highlights all your self-development activities and engagement with industry.

To enhance your visibility to employers, we encourage you to participate in competitions and exhibitions. Final year students exhibit at Graduate Fashion Week, New Designers and the Design and Art Direction exhibition in London.

The Enterprise Place

If you have a good idea for a new business and have the dedication and motivation to make it happen, then we want to hear from you. The Enterprise Place, based on-campus at St Peter's Gate Business Centre, is the perfect environment for entrepreneurial students and graduates to turn their business ideas into reality. You will have access to free hot desk space, IT facilities, specialist advice and support and business mentors and networking opportunities.

To find out more about how we can help you start a business, please contact the University's Enterprise Team:

Tel: 0191 515 3751

University Language Scheme

It is usually possible to take a module from the free University Language Scheme. This can be studied on top of your 120 credits or in some cases, can earn credits towards your degree.

Language skills increase your international mobility and you can choose between French, German, Spanish, Mandarin, Japanese and Arabic at a range of levels. If your first language is not English, please check with your tutor about entry requirements.

Staff and students talk about the benefits of the University Language Scheme:


The University of Sunderland is committed to ensuring that every student has an impressive range of opportunities to enhance their CV and gain valuable experience:

  • Work placements
  • Graduate internships
  • Studying abroad
  • Student Ambassador Scheme
  • Mentoring
  • Starting your own business
  • Student jobs and volunteering
  • Careers advice

For more information, visit:


Support for your learning

You can expect stimulating contact time with our experienced academic team, which includes staff with extensive real-world experience. There is also a significant amount of time where you will be researching on your own and developing independent ideas. If you have queries or difficulties, you can book an appointment with your tutor to gain more in-depth support and guidance.

From the start of the course you will be allocated a Personal Tutor. You’ll meet your Tutor at agreed times throughout each year of the course. Personal Tutors encourage your personal development and are a useful point of contact for any queries about your course, extracurricular activities and issues where they can point you towards specialist services at the University. These include student counselling, financial advice and chaplaincy support.

Further support for Arts and Design students is provided by our technicians. They offer practical back-up as you develop your skills and techniques.

Support for your development

To help ensure the course is meeting aspirations for personal development, we invite students to fill in questionnaires at the end of modules. This provides a structured way for you to keep us up-to-date with your views.

During your course, and particularly towards the end of it, we encourage you to make full use of the resources at our Careers and Employability Service. The Service helps you explore your options, clarify your ideas, develop a career focus and make effective applications.

Extracurricular activities

The University supports student-led initiatives that enhance the extracurricular activities available to you. Some of these are related to particular subjects while others allow you to pursue interests and social activities. It’s all part of the vibrant and life-changing atmosphere at the University of Sunderland.

For more information about all the support services you will have access to as a Sunderland student, please see Student support and guidance.

“The photography projects were a lot of fun - finding models, arranging hair and make-up then learning how to use a professional camera."

Kate Cluness - Fashion Product and Promotion Graduate

Kate Cluness - Graduate

Intern, All Saints

“I loved my time at the University of Sunderland and I wish I could do it all again!” Said BA (Hons) Fashion Product and Promotion graduate, Kate Cluness.

“Overall there are so many elements of the course I loved that it's hard to narrow it down to just one. Having the opportunity to study both product and promotion based projects was amazing and something not all universities offer. It’s a brilliant course that really gives you the opportunity to identify where in the fashion industry you belong.

“The photography projects were a lot of fun - finding models, arranging hair and make-up then learning how to use a professional camera in the studio and retouching the pictures afterwards. For my final year project I created an events management company and planned a creative concept event. I also thoroughly enjoyed the Live Fashion Event we produced showcasing our garments on the catwalk to raise money for our trip to Graduate Fashion Week in London.

“The Design Centre is a lovely spacious building and the facilities are constantly developing. They have new Apple Macs with all the latest software along with the best cameras, lighting and back-drops in the photography studio.

“Sunderland is a great city with a great student night life, bars, restaurants and shopping centre. It has a great metro and bus service to make transport to and from university easy.

“The staff on the course are incredible, they really push you to achieve your very best and encourage you throughout all your projects. It's amazing working with people who are so interested in what they do and really want to help you grow and develop as much as possible.

“Since graduating I’ve had the most amazing experience of my life working as an intern for fashion brand All Saints at their head office in London. It has really made me realise that this is the industry where I belong.”

“The facilities are really amazing - from the photography studio, printing facilities, laser cutter, sewing room, availability of Apple Macs to the fantastic 24-hour library."

Case Study - Fashion - Chloe Rodgers

Chloe Rodgers - Graduate

Graphic and Communication Brand Assistant, Topman

Fashion graduate, Chloe Rodgers, landed a fantastic job at Topman Head Office in London shortly after graduating from the BA (Hons) Fashion Product and Promotion course.

“After seeing the prospectus for the course at Sunderland I was completely sold” said Chloe.

“I really enjoyed how versatile the course was and how you are able to discover your strengths and talents. Going into the third year I discovered I had a strong passion for fashion photography and the digital side of fashion.

“The facilities are really amazing - from the photography studio, printing facilities, laser cutter, sewing room, availability of Apple Macs to the fantastic 24-hour library.

“I'm a local girl so I loved studying in Sunderland. I now live in London so I miss some of the perks of living at home like the nightlife, quaint little restaurants and even having the odd picnic in Mowbray Park.

“The staff where incredibly supportive; always helping you to develop your ideas, skills and find your fashion niche. The great thing about the course was all the tutors had specialist skills and have worked in the industry so you were able to delve deeper into the area of fashion that interested you the most.

“Just before I graduated I started working for at local Topman store as a Visual Merchandiser. I then applied and got a job at the Topman Head Office in London as a Graphic and Communication Brand Assistant. So my life has completely changed. I live in London, doing an incredible job with amazing people, I couldn't be happier. I’d like to thank the University of Sunderland for helping me get there."

"I feel incredibly fortunate to be offered a fashion design job with Abercrombie & Fitch."

CS - Sophie Ramsay Fashion Product and Promotion WN25

Sophia Ramsey - Graduate

Fashion Designer, Abercrombie & Fitch

Sophia Ramsey was spotted by a recruitment agent from Abercrombie & Fitch at Graduate Fashion Week in London in June 2012.

"I chose Fashion Product and Promotion as it looked interesting and I wanted to find out what my strengths were," explained Sophia.

"Although I love fashion, I'd never really considered a career in this area, it was only when I started that the course guided me down this route and I became much more interested and confident in mixing my talent for drawing and illustration with a love of design.

"I feel incredibly fortunate to have been offered such a massive opportunity with a company like Abercrombie & Fitch. I just can't wait to get started.

"I'll be designing for the company's womenswear collection, yet it was my designs for men's clothing in my final year project which initially caught the attention of the recruitment agent in London.

"My advice to any student starting their course would be to work as hard as you can and you will get where you want to be in the future. Never put off work!

"I sacrificed a lot of my social life for three years, but to land a job like this was worth every night in and my family are so proud!"

Student work

 Adam King: Illustration project

WN25 Fashion Product and Promotion Student Work image 1


Ashleigh Plant: Final Major Project – Brand extension

WN25 Fashion Product and Promotion Student Work image 2


Tamzin Cummings: Final Major Project – Photography and Styling

WN25 Fashion Product and Promotion Student Work image 3


Alex Filson: Final Major Project – Garment Design

WN25 Fashion Product and Promotion Student Work image 4


Katie Black: Final Major Project – Photography and Styling

WN25 Fashion Product and Promotion Student Work image 5


Tahera Begum: Final Major Project – Concept Board

WN25 Fashion Product and Promotion Student Work image 6


Tamzin Cummings: Final Major Project – Photography and Styling

WN25 Fashion Product and Promotion Student Work image 7


Mun (Yui) Seow: Final Major Project – Garment Design

WN25 Fashion Product and Promotion Student Work image 8

Apply for this course

Interested in this course? Apply straight away through UCAS, or read our 7-step guide to applying to university .

Part-time study: if you want to study this course on a part-time basis, you need to apply directly to the University of Sunderland by downloading the part-time application form (.pdf).

Want to know more about this course or the University of Sunderland? Download your personalised prospectus or come to our next Open Day to see the facilities and talk to academic staff:

    Next Open Day

  • Date: Saturday 12th November 2016
  • Time: 9:30am-4:00pm
  • Type: University Open Day
  • Location: Sir Tom Cowie Campus at St Peter's

Contact Sunderland

Contact the Programme Leader for specific questions about the course:

Jill Kirkham 
Tel: 0191 515 3246

Social media: To see what events we run and to ask a question about this course, contact the Faculty of Arts, Design and Media on Facebook and Twitter.

Contact the Student Helpline for more information about studying at the University of Sunderland:

Tel: 0191 515 3000 

The details

Course Name Fashion Product and Promotion
Classification BA (Hons)
Course Mode Full-time/Part-time
Course Level Undergraduate
Duration 3 years
Study Location On-campus (Sunderland)
Starting 18 September 2017
UK/EU Fee £9,250
Intl Fee £10,750

Entry requirements

112 points

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