This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. It is designed to meet the needs of marketing professionals who are looking for a Masters qualification that is directly relevant to their career progression.
You will cover the latest thinking on strategic marketing management, drawing on up-to-date research and case studies. You will also choose from modules in the areas of e-marketing, consumer research, international marketing and global integrated marketing communications.
We ensure that your learning is rooted in a real-world context by organising visits to external organisations and by inviting guest speakers to share their practical business experience.
The final phase of the course is a dissertation on a topic that you negotiate with your tutors. It will form a valuable demonstration of applied knowledge and rigorous marketing expertise that you can present to potential employers.
By the end of the course, you will have an edge in applying for well-paid roles that meet your personal aspirations and provide a rapid return on your investment in higher education.
We welcome applications from graduates of any discipline and there is no requirement for previous experience of marketing.