Marketing MA - University of Sunderland

Course overview

This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. It is designed to meet the needs of marketing professionals who are looking for a Masters qualification that is directly relevant to their career progression.

You will cover the latest thinking on strategic marketing management, drawing on up-to-date research and case studies. You will also choose from modules in the areas of e-marketing, consumer research, international marketing and global integrated marketing communications.

We ensure that your learning is rooted in a real-world context by organising visits to external organisations and by inviting guest speakers to share their practical business experience.

The final phase of the course is a dissertation on a topic that you negotiate with your tutors. It will form a valuable demonstration of applied knowledge and rigorous marketing expertise that you can present to potential employers.

By the end of the course, you will have an edge in applying for well-paid roles that meet your personal aspirations and provide a rapid return on your investment in higher education.

We welcome applications from graduates of any discipline and there is no requirement for previous experience of marketing.

Course content

Modules on this course include:

  • Strategic Marketing Management 1: Context (30 Credits)
  • Strategic Marketing Management 2: Application (30 Credits)
  • Developing Skills for Business Leadership linked in with PALS (15 Credits)
  • Option One, e.g. Consumer Research (15 Credits)
  • Option Two, e.g. E-Marketing (15 Credits)
  • Option Three, e.g. International Marketing (15 Credits)
  • Applied Research Methods for Business Management (15 Credits)
  • Masters Dissertation (45 Credits)

Options for the MA Marketing Programme are likely to be (subject to student demand and resource availability in any year): 'International Marketing'; 'E-Marketing'; 'Consumer Research'; 'Marketing Intelligence'; 'Global Integrated Marketing Communications'; 'Innovation and Growth'.

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will be placed in a Peer Learning Support Group (PLSG) to encourage mutual study support with your fellow students.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent working.

Assessment methods include written assignments, presentations, portfolios of evidence and time-constrained assignments. Information about our policies relating to student experience and quality assurance processes can be found on the Academic Services website.

Students from the Sunderland Business School talk about what they did in a four-day programme of workshops and lectures, hosted by Global Blackswan CEO Maurice Duffy:

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services

The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision

When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment

The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.


The Reg Vardy Centre

The Sir Tom Cowie Campus at St Peter's, St Peter's Way, Sunderland, SR6 0DD

Entry requirements

We usually require applicants to hold at least a 2:2 honours degree or equivalent.

Accreditation of Prior Learning (APL)

If you feel you already know some of the topics covered in this course, either due to previous learning or from experience of work, then you may not need to study all of the course.

Accreditation of Prior Learning (APL) is the name given to the process of gaining credit towards a qualification because of something you have learnt in the past. If you are eligible for APL you won't have to learn the same topic again, and so you can be exempt from a module, set of modules or year of a course. 

Read more about APL in the Quality Handbook (.pdf). If you think you may be eligible for APL, please contact the course leader.

If English is not your first language, please see our English language requirements.

Fees & finance

Postgraduate loans

From 2016/17, tuition fee loans will be available to UK/EU postgraduate students for the first time. Find out more about the eligibility criteria.


The annual fee for this course is:

  • £4,750 if you are from the UK / EU
  • £11,500 if you are an International student

If you are not sure whether you qualify as a UK, EU or International student, please see the International section of this website.

Employment & careers

On completing this course you will be equipped to take on a range of marketing roles. These are becoming increasingly strategic to organisations given the rise of online marketing and social media.

Opportunities include:

  • Consumer marketing
  • Business-to-business marketing
  • Financial services marketing
  • Marketing for charities and not-for-profit organisations

The average salary of a marketing manager is £37,000 with marketing directors earning an average of around £77,000 (source: Marketing Week/Ball & Hoolahan Salary Survey 2012).

A Masters degree will also enhance opportunities in academic roles or further study towards a PhD.

The Enterprise Place

If you have a good idea for a new business and have the dedication and motivation to make it happen, then we want to hear from you. The Enterprise Place, based on-campus at St Peter's Gate Business Centre, is the perfect environment for entrepreneurial students and graduates to turn their business ideas into reality. You will have access to free hot desk space, IT facilities, specialist advice and support and business mentors and networking opportunities.

To find out more about how we can help you start a business, please contact the University's Enterprise Team:

Tel: 0191 515 3751


Support for your learning

From the start of the course you will be allocated a Personal Tutor who will meet with you at agreed times throughout your course. Personal Tutors encourage your personal development and are a useful point of contact for any queries about your course, extracurricular activities and issues where they can point you towards specialist services at the University. These include student counselling, financial advice and chaplaincy support.

All students at Sunderland Business School have access to our Student Academic Advisors. They provide workshops on study skills and follow up with one-to-one support and guidance.

Support for your development

To help ensure the course is meeting aspirations for personal development, we invite students to fill in questionnaires at the end of modules. This provides a structured way for you to keep us up-to-date with your views.

During your course, and particularly towards the end of it, we encourage you to make full use of the resources at our Careers & Employability Service. The Service helps you explore career opportunities and make effective applications.

Extracurricular activities

The University supports student-led initiatives that enhance the extracurricular activities available to you. Some of these are related to particular subjects while others allow you to pursue interests and social activities. It’s all part of the vibrant and life-changing atmosphere at the University of Sunderland.

For more information about all the support services you will have access to as a Sunderland student, please see Student support and guidance.

"I would highly recommend studying at Sunderland because of the friendly approachable staff."

Ben Lax - Student NN1N

Ben Lax

MA Marketing student

"I chose the University of Sunderland because of the quality and reputation of the Sunderland Business School.

"I studied Business and Marketing Management before progressing onto the MA in Marketing. This felt like a natural progression and I enjoyed every aspect of each course.

"I would highly recommend studying at Sunderland because of the friendly approachable nature of staff, the quality and clarity of materials used and the encouragement and guidance that are offered throughout.

"The University of Sunderland provides an environment to nurture those who want to learn, and provides the facilities needed to assert yourself to projects. This stretched further than just the course related areas but leisure and guidance too."

"The staff I worked with were not only experienced and knowledgeable but also managed the needs of mature students extremely well."

Katy Wood Tourism postgrad

Katy Wood


"I chose Sunderland because it offered a very relevant course at the level I needed, with modules that I felt would help me improve my skills and knowledge.

"The field trip to Paris gave me an experience I will always remember. I was immersed in a different culture whilst researching elements of Parisian heritage.

"I loved the course. The staff were so friendly and helpful and I made some great friends from all over the world, from a wide range of employment and academic backgrounds.

"The course materials and topics were all really inspiring and the opportunities to visit and analyse museums and heritage sites helped me gain a wider, more objective view on the sector.

"This course and the support from the staff who run it really improved my research skills, confidence and knowledge. I found it really inspirational and there are a wide range of directions that it can take you both in studies and future employment.

"Sunderland University is a modern University, which has everything you need. It's really well located in the centre of the City and easy to get around. The clubs and societies are great - I even had a stint in the Surf Club!

"The staff I worked with were not only experienced and knowledgeable but also managed the needs of mature students extremely well. They really helped me manage my post-graduate studies alongside work.

"Since I graduated, living in the area, I've seen continual improvements to the facilities and it keeps improving all the time.

"I am the first in my family to go to University, although my cousins are hot on my heels-one has now moved down from the Borders to study at Sunderland too.

"I guess I never imagined I would study at this level but I honestly feel like the University experience lifted my confidence and vision of where I could go. I started the course after struggling to get further in museum industry, but during the course I was able to apply what I had learnt and gain a better position in the museum, which I have since been able to build upon and begin a proper career in museum education."

Apply for this course

To apply for this course use the relevant link below.

    Next Open Day

  • Date: Thursday 16th February 2017
  • Time: 2:00pm-7:00pm
  • Type: University Open Day
  • Location: Gateway, City Campus, University of Sunderland

Contact Sunderland

Programme Leader:
Janet Ward

Contact the Student Helpline for further information about studying at the Universty of Sunderland:

Tel: 0191 515 3000


Programme Starts  
Monday 16th October 2017 Apply now

The details

Course Name Marketing
Classification MA
Course Mode Full-time
Course Level Postgraduate
Duration 1 year
Study Location On-campus (Sunderland)
Starting 16 October 2017
UK/EU Fee £4750
Intl Fee £11500

Entry requirements

2:2 honours degree or equivalent

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