Master of Business Administration (Marketing) MBA - University of Sunderland

Course overview

This MBA has a particular focus on marketing, giving you a fast track towards senior roles in marketing.

You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will also complete a specialist module: either ‘E-Marketing’ or ‘International Marketing’. You will also undertake a dissertation related to marketing.

At Sunderland, we focus on problem-solving ability and linking theory to real-world challenges. As part of this, you will visit companies both in the UK and in Europe, and also learn from guest speakers who share their practical business experiences.

We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself. 

If you prefer, you can choose to pursue our broad-based MBA or an MBA that has a specific reference in the award title to Marketing Innovation and Entrepreneurship, Supply Chain Management, Finance, HRM or Hospitality Management.

Graduate Taiye talks about her experience and support received at the University of Sunderland:

Course content

Modules on this course include:

  • Financial Management and Control (15 Credits)
  • Managing and Leading People (15 Credits)
  • Operations Management (15 Credits)
  • Marketing Management (15 Credits)
  • International Business Environment (15 Credits)
  • Global Corporate Strategy (15 Credits)
  • Managing Innovation and Technology Transfer (15 Credits)
  • MBA Dissertation (60 Credits)

Plus choose one optional module:

  • E-Marketing (15 Credits)
  • International Marketing (15 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods that include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Assessment is mainly through the dissertation and assignments, as well as exams in some subjects. Information about our policies relating to student experience and quality assurance processes can be found on the Academic Services website.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services

The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision

When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment

The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Location


The Reg Vardy Centre

The Sir Tom Cowie Campus at St Peter's, St Peter's Way, Sunderland, SR6 0DD

Entry requirements

We usually require applicants to hold at least a 2:2 honours degree or equivalent.

You must have a minimum of six months work experience at graduate level and you should be able to demonstrate your ability to operate at a managerial level.

Accreditation of Prior Learning (APL)

If you feel you already know some of the topics covered in this course, either due to previous learning or from experience of work, then you may not need to study all of the course.

Accreditation of Prior Learning (APL) is the name given to the process of gaining credit towards a qualification because of something you have learnt in the past. If you are eligible for APL you won't have to learn the same topic again, and so you can be exempt from a module, set of modules or year of a course. 

Read more about APL in the Quality Handbook (.pdf). If you think you may be eligible for APL, please contact the course leader.

If English is not your first language, please see our English language requirements.

Fees & finance

Postgraduate loans

From 2016/17, tuition fee loans will be available to UK/EU postgraduate students for the first time. Find out more about the eligibility criteria.

2016/17

The annual fee for this course is:

  • £9,990 if you are from the UK / EU
  • £12,600 if you are an International student

If you are not sure whether you qualify as a UK, EU or International student, please see the International section of this website.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:

  • Higher salary
  • Promotion opportunities
  • Greater employability
  • Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:

  • Financial Controller in the Gulf region
  • Financial Analyst for ultra-high net worth investors
  • Operations Director in an oil company
  • Management Consultant with an international consultancy group
  • General Manager in Eastern Europe
  • Division Chief in China
  • Business Development Manager for an automotive supplier
  • Vice President of a Canadian corporation

The Enterprise Place

If you have a good idea for a new business and have the dedication and motivation to make it happen, then we want to hear from you. The Enterprise Place, based on-campus at St Peter's Gate Business Centre, is the perfect environment for entrepreneurial students and graduates to turn their business ideas into reality. You will have access to free hot desk space, IT facilities, specialist advice and support and business mentors and networking opportunities.

To find out more about how we can help you start a business, please contact the University's Enterprise Team:

Tel: 0191 515 3751
Email: enterprise@sunderland.ac.uk

Graduate David Akpimedin talks about the benefits of studying Business Administration at the University of Sunderland:

Support

Support for your learning

From the start of the course you will be allocated a Personal Tutor who will meet with you at agreed times throughout your course. Personal Tutors encourage your personal development and are a useful point of contact for any queries about your course, extracurricular activities and issues where they can point you towards specialist services at the University. These include student counselling, financial advice and chaplaincy support.

All students at Sunderland Business School have access to our Student Academic Advisors. They provide workshops on study skills and follow up with one-to-one support and guidance.

Support for your development

To help ensure the course is meeting aspirations for personal development, we invite students to fill in questionnaires at the end of modules. This provides a structured way for you to keep us up-to-date with your views.

During your course, and particularly towards the end of it, we encourage you to make full use of the resources at our Careers & Employability Service. The Service helps you explore career opportunities and make effective applications.

Extracurricular activities

The University supports student-led initiatives that enhance the extracurricular activities available to you. Some of these are related to particular subjects while others allow you to pursue interests and social activities. It’s all part of the vibrant and life-changing atmosphere at the University of Sunderland.

 For more information about all the support services you will have access to as a Sunderland student, please see Student support and guidance.

"The course is designed for those who aspire to enter senior organisational roles at the functional or strategic level."

Jayne Adams Academic - MBA Programme Leader

Jayne Adams

Programme Leader, MBA

"The MBA is an internationally recognised programme for graduates with relevant work experience. The course is designed for those who aspire to enter senior organisational roles at the functional or strategic level.

"At Sunderland the MBA group is comprised of students from around the world, in 2012 fourteen nationalities were represented and professional backgrounds included Finance, HRM, Logistics, Pharmacy and the Police. This provides a rich learning environment supported by excellent teaching. There are also opportunities for personal and career development with value added activities such as company visits, guest speakers, field trips and the opportunity to work alongside professional consultants.

"The programme is challenging but highly rewarding and has a very distinctive place in the business school."

"The classes are structured in a way that encourages students' participation, and the lecturers are always able to facilitate students' critical thinking."

Kendrick Lim MBA student

Kendrick Lim

MBA Student

"Studying at the University of Sunderland has been a great new chapter in my life. Its rapidly-improving worldwide reputation and ranking were a major factor in my decision to study here and this decision was justified as soon as I arrived.

"The MBA course has been nothing short of incredible. Just by mingling around with my course mates, I have benefited greatly from their sharing of the culture and working experience in their respective countries. The ever-so-helpful and knowledgeable lecturers also make my studying experience here fantastic. The classes are structured in a way that encourages students’ participation, and the lecturers are always able to facilitate students’ critical thinking, making the classes alive with students exchanging views and sharing experience during discussions and debates.

"MBA students this year enjoyed the privilege of going on a field trip to Munich at a subsidised rate. The visits to world-renowned companies such as BMW and Audi in Munich are of great benefit to all participants and give us valuable experience. We also visited companies such as Nissan, Sage and John Lewis.

"I would strongly recommend the University of Sunderland. I cannot speak highly enough about how wonderful this University, and particularly the MBA course, is. The course is not just about the one year we spend studying here, but the life changing experiences that will equip us to be shining stars in the working field once we graduate."

"I am pleased that I made the right choice by coming to Sunderland."

Sharmin Akhter MBA student

Sharmin Akhter

MBA Graduate

"I really enjoyed studying my MBA at the University of Sunderland. Although the course was very challenging, the lecturers were really friendly and helpful whenever I needed any sort of advice, be it for the assignments or career advice.

"I am pleased that I made the right choice by coming to Sunderland."

Apply for this course

To apply for this course use the relevant link below.

    Next open day

  • For further information on future postgraduate events, please contact the Student Helpline on +44 (0)191 515 3000.

Contact Sunderland

Course Leader:
Karen Wharton

For more information about studying at the University of Sunderland, please contact:

The Faculty of Business and Law
Tel: 0191 515 3341
Email: emrteam@sunderland.ac.uk

Programme Starts  
Monday 17th October 2016 Apply now

The details

Course Name Master of Business Administration (Marketing)
UCAS Code
CID1029
Classification MBA
Course Mode Full-time
Course Level Postgraduate
Duration 1 year
Study Location On-campus (Sunderland)
Starting 17 October 2016
UK/EU Fee £9,990
Intl Fee £12,600

Entry requirements

See entry requirements tab

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