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Business and Management BA (Hons) - University of Sunderland

Course overview

This course is the broadest and most popular of our suite of business courses. According to the Guardian University Guide 2015, business, management and marketing ranks Best in the North East for Course Satisfaction, Satisfaction with Teaching and for Satisfaction with Feedback.

Compared to courses such as Business and Marketing or Business and Financial Management, this Business and Management route does not focus on one narrow area of a business, but instead allows you to study a wider range of business practices, including marketing, finance, human resources and operations.

Sunderland is a great place for studying business and in the recent Research Excellence Framework (REF) research in the business area was rated 'world-leading' and 'internationally excellent'. Sunderland is one of the first universities in the UK to introduce employability modules across all years of an undergraduate degree. These help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook. The modules also help you identify your strengths and aspirations, and plan for personal development.

We encourage our students to undertake a year-long placement between the second and final years, although it is not compulsory. It's a great opportunity to get paid to put your learning into practice and to extend your experience.

Meet Jessica Duncan, a University of Sunderland tomorrow-maker studying Business and Management:

Graduate Helen talks about her experience as an intern at Sunderland Football Club:

The University constantly reviews its courses in order to ensure our students are thoroughly prepared for the world of work. The modules on this undergraduate course for entry 2016 are being refreshed to equip you with the skills and knowledge in leadership, HR, finance and marketing you will need to succeed in the business world.

There will be an even greater focus on getting you work-ready and giving you an international outlook; and a range of extra-curricular activities will prepare you to take on a leading role in business. Full details will be published shortly on these pages. If you have any queries please don’t hesitate to contact us.

Course content

Modules on this course include:

Year 1 (national level 4)

  • Essential Study and Employment Skills (20 Credits)          
  • Introduction to Business Operation and Services (20 Credits)
  • Introduction to HRM and Talent Development (20 Credits)          
  • Introduction to Marketing (20 Credits)
  • Introduction to Accounting and Finance (20 Credits)
  • Introduction to Managing and Leading People (20 Credits)

Note: After Year 1, if you decide that you would prefer your studies to be more specialised, it’s possible to transfer to other courses within the suite such as Business and Financial Management or Business and Marketing Management.

Year 2 (national level 5)

Topics covered will include subjects like:

  • Personal and Professional Development*
  • Management Thought*
  • Quality Management for Organisational Excellence*
  • Business ESR*
  • Managing Entrepreneurship, Innovation and Creativity*
  • Contemporary Developments in HR*
  • Employment Cycle*
  • Financial Accounting for Business*
  • Management Accounting for Business*
  • Digital Marketing*
  • Marketing Management and Metrics*
  • Innovation Management*

*subject to approval

Year 3

  • Work placement (optional)

Final Year (national level 6)

Topics covered will include subjects like:

  • Strategic Management*
  • Developing the Reflexive Practitioner*
  • Global Entrepreneurship and Innovation*
  • Strategic Corporate Finance*
  • Managing and Leading Change*
  • Marketing in a Digital World*

*subject to approval

Teaching and assessment

Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues.

Other learning techniques include company visits, guest speakers and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops. 

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.

To find out more about modules, credits and how you will be assessed, please see how courses are taught. Information about our policies relating to student experience and quality assurance processes can be found on the Academic Services website.

Key Information Sets

All UK universities and colleges display Key Information Sets (KIS) on their undergraduate courses. The KIS gives you a quick overview of some standard information about a course, and has a link to more detailed information on Unistats.

Students at the University of Sunderland's Faculty of Business & Law talk about what they did in a four-day programme of workshops and lectures, hosted by Global Blackswan CEO Maurice Duffy:

Facilities & location

This course is based on the banks of the River Wear at the Sir Tom Cowie Campus at St Peter’s. The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

Recently we’ve developed a Student Learning Space that is designed for business students. It includes a boardroom as well as bookable areas to hold meetings and to meet with staff and clients from outside the University. There are also areas to facilitate group work and collaboration.

When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

If the facilities at the Sir Tom Cowie Campus at St Peter’s are first class, the location is outstanding: it looks out over the River Wear and is less than a mile from a picturesque coast line. 

It’s a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully connected into the world of business as a result of strong links with industry organisations.


The Reg Vardy Centre

The Sir Tom Cowie Campus at St Peter's, St Peter's Way, Sunderland, SR6 0DD

Entry requirements

Our typical offer will be in the region of 112 points from a minimum of two A Levels or equivalent (for example 1 x AVCE double award). Read more on the new UCAS Tariff point system for 2017.

We accept a maximum of 6 points from Level 3 Key Skills qualifications.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or a minimum of Level 2 Key Skills in Communication and Application of Number.

If English is not your first language, please see our English language requirements.

Other acceptable qualifications

BTEC National: 112 points from a BTEC Certificate or Diploma.

Access Courses: We would require successful completion of an Access to Higher Education course that is accredited by the Quality Assurance Agency. We would also require a minimum of grade C in GCSE in Mathematics and English Language or the equivalent as part of your course.

Scottish Highers: Our typical offer is for 112 points.

Irish Leaving Certificate: Our typical offer is for 112 points.

International qualifications: Please call the Student Helpline for advice on other acceptable qualifications. The number from outside the UK is +44 191 515 3000.

Any other qualifications: If you have any other qualifications not listed here, you may still be eligible. Please contact the Student Helpline for advice: 0191 515 3000.

Returners to Learning: If you are a mature student, you may benefit from our dedicated Returners to Learning Progression Scheme. For further information email or call the Student Helpline: 0191 515 3000.

If you wish to be considered for direct entry to a different year of a course, please contact the Student Helpline: 0191 515 3000.

Accreditation of Prior Learning (APL)

If you feel you already know some of the topics covered in this course, either due to previous learning or from experience of work, then you may not need to study all of the course.

Accreditation of Prior Learning (APL) is the name given to the process of gaining credit towards a qualification because of something you have learnt in the past. If you are eligible for APL you won't have to learn the same topic again, and so you can be exempt from a module, set of modules or year of a course. 

Read more about APL in the Quality Handbook (.pdf). If you think you may be eligible for APL, please contact the course leader.

Fees & finance

The annual fee for this course is:

  • £9,250 if you are from the UK / EU
  • £10,750 if you are an International student

If you are not sure whether you qualify as a UK, EU or International student, please see the International section of this website.

Scholarships and bursaries may be available to you – please see the Fees and Finance section of this website for more information.

Employment & careers

Skills for employment

As part of your course, you will take three employability modules specifically designed for self-development. The modules are called: ‘Employability Skills’, ‘Developing Career Prospects’ and ‘Applying Critical Reflective Practice’. These represent 60 Credits out of the total of 360 Credits for the programme.

The employability modules complement the broader skills that you’ll gain in understanding how businesses create success, how to manage business operations, how to make informed decisions and how to lead change in organisations.


To further enhance employability we encourage you to undertake a 48-week placement between your second and final year. It effectively becomes a third year of a four-year course. Placements are paid, with an average salary of £14,000-£18,000 a year depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.

Recent placement employers include IBM, Procter & Gamble, BT, Nissan, Marriott Hotels, PricewaterCoopers and Adidas.

Guest speakers

Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan, Mike Johnson, CEO of Castrol and Executive Vice President of BP, Uday K. Dholakia, Senior Partner of Global Consulting, Neil Stephenson, CEO of ONYX, James Ramsbotham, CEO of the North East Chamber of Commerce, as well as other representatives from a number of our region’s largest employers.

Visiting speakers help you relate academic learning to the real experience of people who have already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams but for life.

Student Business Society

The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.

Career destinations

92.5% of graduates are in employment or further study within six months of graduating in 2013/14, according to the Destinations of Leavers from Higher Education.

Examples of companies that have recruited students from Sunderland include leading names in IT (Microsoft, IBM, Intel), consumer goods (P&G, Nike, Adidas), banking (Lloyds TSB), hospitality (Marriott Hotels, Starbucks), and the public sector (NHS).

University Language Scheme

It is usually possible to take a module from the free University Language Scheme. This can be studied on top of your 120 credits or in some cases, can earn credits towards your degree.

Language skills increase your international mobility and you can choose between French, German, Spanish, Mandarin, Japanese and Arabic at a range of levels. If your first language is not English, please check with your tutor about entry requirements.

Staff and students talk about the benefits of the University Language Scheme:


The University of Sunderland is committed to ensuring that every student has an impressive range of opportunities to enhance their CV and gain valuable experience:

  • Work placements
  • Graduate internships
  • Studying abroad
  • Student Ambassador Scheme
  • Mentoring
  • Starting your own business
  • Student jobs and volunteering
  • Careers advice

For full details, please see our Employability page.

The Enterprise Place

If you have a good idea for a new business and have the dedication and motivation to make it happen, then we want to hear from you. The Enterprise Place, based on-campus at St Peter's Gate Business Centre, is the perfect environment for entrepreneurial students and graduates to turn their business ideas into reality. You will have access to free hot desk space, IT facilities, specialist advice and support and business mentors and networking opportunities.

To find out more about how we can help you start a business, please contact the University's Enterprise Team:

Tel: 0191 515 3751


Support for your learning

You can expect stimulating contact time that includes lectures, workshops, seminars and case studies. There is also a significant amount of time where you will be researching and studying on your own in preparation for assignments and seminars. If you have individual queries or difficulties within subject areas, you can book an appointment with your tutor to gain more in-depth support and guidance.

A distinctive feature of Sunderland’s business courses is ‘programme time’ – timetabled and regular sessions that all students have with their course leader. This time allows the development of additional course-specific skills, such as numeracy for finance modules. Programme time also gives you an opportunity to meet with your course leader, give feedback and exchange information about progress.

In addition, all students at Sunderland Business School have access to our Student Academic Advisors. They provide workshops on study skills and follow up with one-to-one support and guidance.

From the start of the course you will be allocated a ‘personal’ tutor. You’ll meet your personal tutor in agreed timetabled sessions throughout the year.

Personal tutors are a useful point of contact for any queries about your course and extra-curricular activities. They can also point you towards more specialist support, such as student counselling, financial advice and chaplaincy support.

Personal tutors also have particular responsibility for helping you with your ‘Personal Development Portfolio’. Through regular interviews and sharing ideas on personal development, you can maintain your portfolio in a meaningful way and clearly document your individual progress.

Support from day one

Even before you arrive at the University you can access our ‘Getting Started’ programme. On arrival there is a Welcome Week where you can meet all the staff involved with your course and also receive full information about services available from the University.

For more information about all the support services you will have access to as a Sunderland student, please see Student support and guidance.

"I've worked for Channel 4, Turner Broadcasting and Sky Sports."

Peter Daire - Graduate NN2C

Peter Daire - Graduate

Group Head of Sponsorship at The FA, BA (Hons) Business Studies

"The course was inspiring, and for me, having a work placement built into it was a priceless experience and acted like a springboard for my career.

"Since leaving uni I’ve worked for Channel 4, Turner Broadcasting and Sky Sports.

"Today I’m with the Football Association where I now manage £30 million in sponsorship deals for brand names like Umbro, Mars, Vauxhall, E.ON, Carlsberg, M&S and McDonald’s.

"These run across all levels of football from grass roots right up to the England team, The FA Cup and Wembley Stadium.

"I’m delighted to be where I am today but without the foundation that my university education gave me I doubt I would have got this far."

"I chose to study at Sunderland because of its international links and placement opportunities."

James Ghulam - Graduate NN2C

James Ghulam - Graduate

Operations Manager - White Lodging Services, USA

"In my second year I decided to sign up for the University’s nine-month Study Abroad exchange programme at Valdosta State University in Georgia. I absolutely loved it, ever since I was young I’ve wanted to live and work in America. I decided to stay on, made some enquiries and found a placement in Houston, Texas with White Lodging Services (WLS) for one year.

"The experience really was life-changing and I knew when I returned to University for my final year what I had to do to succeed. It really helped open my eyes to the world of work and made me more professional. The company is renowned in the US for developing young professionals. They have taken me from a student abroad into a full grown professional, now I’m going back as an operations manager.

"Sunderland has given me a life-changing experience and developed me into a fully-fledged professional, I am a lot more focused on my career. I would advise any students to make the most of their opportunities at the University.

"This opportunity would not have happened without the University of Sunderland. I chose to study here because of its international links and placement opportunities. The support you receive throughout your course from your lecturers is second to none."

"Business and Management is an outstanding course."

Tom Husmann - Student NN2C

Tom Husmann


"Business and Management is an outstanding course at the University of Sunderland where students can implement their theory and knowledge in a practical environment (e.g. workshops and seminars).

"What I especially like is that students get the opportunity to choose their own route in which to specialise, whether it be Marketing, Human Resources, Finance, or Enterprise Management.

"I am from Germany and after I finished school with 'Abitur' (equivalent to British A-levels), I decided to spend a year in New Zealand as a volunteer. After that I wanted to broaden my horizons again while studying, and Sunderland was the best opportunity.

"For me, it´s the city of 'sun' with a beautiful seaside and an amazing campus located by the river.

"I strongly recommend studying at the University of Sunderland, not only because it equips you with the right skills to survive in the competitive job market, it also gives you the foundation to be an outstanding and highly employable individual."

"There is so much that I have learned without even realising!"

Jinna Zhou - Student

Jinna Zhou


"Before I came, I knew others who had studied at the University of Sunderland. They told me about the simple and peaceful life in the city, which seemed like a welcome change from the hectic life of Singapore.

"The most valuable part of the International Tourism and Hospitality Management programme has been the critical thinking module. This has helped to encourage me to think critically when carrying out my research for my assignments. Not only is this a skill for use in my studies, but also something I will take with me in my future life and career.

"At Sunderland, all the teaching staff really contribute to making the course a success.

"During lectures and seminars I have seen the passion that the staff put into sharing their knowledge, helping students to gain a better understanding of the subject, as well as encouraging them to brainstorm and learn from class discussion. There is so much that I have learned without even realising!"

"It feels so good to be back in Sunderland again after two years abroad."

Jessica Duncan Lives Online course profile

Jessica Duncan - Student

Lives Online Student Blogger 2014/15 - Business and Management

Jessica is a final year Business and Management student and is one of eight students who will be blogging about their lives at university throughout 2014/15. Her other interests include travel, tourism, sport, fitness and healthy eating.

Read Jessica's Lives Online blog to see what it's really like to be a Business and Management student at Sunderland. You can also chat to and interact with her on Facebook and YouTube.


Facebook logo for course pages Nov 2014‌‌   YouTube logo for course pages Nov 2014

Lives Online logo

Lecturer Rob Worrall and Jessica chat about why she chose Sunderland and spending two years abroad as part of the course:

Apply for this course

Apply straight away through UCAS, or read our 7-step guide to applying to university.

Want to know more about this course or the University of Sunderland? Download your personalised prospectus or come to our next Open Day to see the facilities and talk to academic staff:

    Next Open Day

  • Date: Thursday 23rd February 2017
  • Time: 3:00pm-8:00pm
  • Type: University Open Day
  • Location: Science Complex, City Campus, Sunderland SR1 3SD

Contact Sunderland

Course Leader:

Stage 1: Paul-Alan Armstrong
Stage 2: Helen Fraser
Stage 3: Sarah Robson

Contact the Student Helpline for further information about studying at the Universty of Sunderland:

Tel: 0191 515 3000

The details

Course Name Business and Management
Classification BA (Hons)
Course Mode Full-time
Course Level Undergraduate
Duration 3 or 4 years
Study Location On-campus (Sunderland)
Starting 18 September 2017
UK/EU Fee £9,250
Intl Fee £10,750

Entry requirements

112 points

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