This course forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing.
Sunderland is a great place for studying business. The Guardian University Guide 2015 rated business, management and marketing the Best in the North East for Course Satisfaction, Satisfaction with Teaching and Satisfaction with Feedback.
Research in Business is rated as 'world-leading' and 'internationally excellent' in the Latest (2014) Research Excellence Framework (REF).
In addition, 92.5% of graduates are in employment or further study within six months of graduating in 2013/14, based on figures from the Latest Destinations of Leavers from Higher Education.
Specialist modules in this course, compared to the core Business and Management course, include: 'Marketing Management and Planning'; 'Marketing Communications'; 'Marketing Strategy'; 'Consumer Psychology'; 'Internet Marketing'.
Sunderland is one of the first universities in the UK to introduce employability modules across all years of an undergraduate degree. These help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook. The modules also help you identify your strengths and aspirations, and plan for personal development.
We encourage our students to undertake a year-long placement between the second and final years – although it is not compulsory. It’s a great opportunity to get paid to put your learning into practice and to extend your experience.
Graduate Helen talks about her experience as an intern at Sunderland Football Club:
The University constantly reviews its courses in order to ensure our students are thoroughly prepared for the world of work. The modules on this undergraduate course for entry 2016 are being refreshed to equip you with the skills and knowledge in leadership, HR, finance and marketing you will need to succeed in the business world.
There will be an even greater focus on getting you work-ready and giving you an international outlook; and a range of extra-curricular activities will prepare you to take on a leading role in business. Full details will be published shortly on these pages. If you have any queries please don’t hesitate to contact us.