Business and Marketing Management BA (Hons) - University of Sunderland

Course overview

This course forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing.

Chartered Institute of Marketing logoSunderland is a great place for studying business. Our Faculty of Business and Law inspires a 92% student satisfaction rate, according to the Student Experience Survey 2010.

In addition, 85% of business graduates from Sunderland enter employment or further study within six months of graduating, based on figures from the Destination of Higher Education Leavers Survey 2010.

Specialist modules in this course, compared to the core Business and Management course, include: Marketing Management and Planning; Marketing Communications; Marketing Strategy; Consumer Psychology; Internet Marketing.

Sunderland is one of the first universities in the UK to introduce employability modules across all years of an undergraduate degree. These help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook. The modules also help you identify your strengths and aspirations, and plan for personal development.

We encourage our students to undertake a year-long placement between the second and final years – although it is not compulsory. It’s a great opportunity to get paid to put your learning into practice and to extend your experience.

Course content

Modules on this course include:

Year 1 (national level 4)

  • Employability Skills (20 Credits)
  • Contemporary Debates in Business Management (20 Credits)
  • Understanding the Business Environment (40 Credits)
  • Understanding Business (40 Credits)

Note: After Year 1, if you decide that you would prefer your studies to be more specialised, it’s possible to transfer to other courses within the suite such as Business and Financial Management or Business and Marketing Management.

Year 2 (national level 5)

  • Introduction to Strategic Management (20 Credits)
  • Developing Career Prospects (20 Credits )
  • Responsible Business (20 Credits)
  • PLUS a choice of up to 60 credits from a range of topics relating to business functional areas, such as Management Accounting, Marketing Management, Business Law or Business Enterprise Management.

Year 3

  • Work placement (optional)

Final Year (national level 6)

  • Applying Critical Reflective Practice (20 Credits)
  • Strategic Management Accounting (20 Credits)
  • Marketing Strategy (20 Credits)
  • Strategic Management of Human Resources (20 Credits)

Plus the choice from one of three options:

  • Business Research Dissertation (40 Credits)
  • Placement Project (40 Credits)
  • Critical Debate in Professional Practice (40 Credits) 

Teaching and assessment

Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other learning techniques include company visits, guest speakers and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops. 

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.

To find out more about how modules, credits and how you will be assessed, please see how courses are taught. Information about course regulations and documentation can be found on the Academic Services website.

Key Information Sets

All UK universities and colleges display Key Information Sets (KIS) on their undergraduate courses. The KIS gives you a quick overview of some standard information about a course, and has a link to more detailed information on Unistats.

Facilities & location

This course is based on the banks of the River Wear at the Sir Tom Cowie Campus at St Peter’s. The St Peter’s library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

Recently we’ve developed a Student Learning Space that is designed for business students. It includes a boardroom as well as bookable areas to hold meetings and to meet with staff and clients from outside the University. There are also areas to facilitate group work and collaboration.
\"Sunderland

When it comes to IT provision you can take your pick from over a hundred PCs in St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

If the facilities at the Sir Tom Cowie Campus at St Peter’s are first class, the location is outstanding: it looks out over the River Wear and is less than a mile from the seaside. 

It’s a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Location


The Reg Vardy Centre

The Sir Tom Cowie Campus at St Peters, St Peters Way, Sunderland, SR6 0DD

Entry requirements

Our typical offer will be in the region of 260 points from a minimum of two A Levels or equivalent (for example 1 x AVCE double award).

We accept a maximum of 20 points from Level 3 Key Skills qualifications.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or a minimum of Level 2 Key Skills in Communication and Application of Number.

If you have already covered one or more of the topics covered by the course, and would like to apply for accreditation of prior learning (APL), please contact the course leader.

If English is not your first language, please see our English language requirements.

                 
Other acceptable qualifications
 

BTEC National: 260 points from a BTEC Certificate or Diploma.

Access Courses: We would require successful completion of an Access to Higher Education course that is accredited by the Quality Assurance Agency. We would also require a minimum of grade C in GCSE in Mathematics and English Language or the equivalent as part of your course.

Scottish Highers: Our typical offer is for 260 points.

Irish Leaving Certificate: Our typical offer is for 260 points.

International qualifications: Please call the Student Helpline for advice on other acceptable qualifications. The number from outside the UK is +44 191 515 3000.

Returners to Learning: The University of Sunderland runs a dedicated Returners to Learning Progression Scheme. For further information email: progression.schemes@sunderland.ac.uk or alternatively, call the Student Helpline on 0191 515 3000.

If you wish to be considered for direct entry to a different year of a course please contact the Student Helpline: 0191 515 3000.

Fees & finance

The annual fee for this course is: 

  • £7,800 if you are from the UK / EU
  • £9,500 if you are an International student 

If you are not sure whether you qualify as a UK, EU or International student, please see the International section of this website. 

Scholarships and bursaries may be available to you – please see the Fees and Finance section of this website for more information.

Employment & careers

Skills for employment

As part of your course you will take three employability modules specifically designed for self-development. The modules are called: ‘Employability Skills’, ‘Developing Career Prospects’ and ‘Applying Critical Reflective Practice’. These represent 60 credits out of the total of 360 credits for the programme.

The employability modules complement the broader skills that you’ll gain in understanding how businesses create success, how to manage business operations, how to make informed decisions and how to lead change in organisations.

Career destinations

85% of business graduates enter employment or further study within six months of graduating (2010 Destination of Higher Education Leavers Survey). Examples of companies that have recruited students from Sunderland include leading names in IT (Microsoft, IBM, Intel), consumer goods (P&G, Nike, Adidas), banking (Lloyds TSB), hospitality (Marriott Hotels, Starbucks), and the public sector (NHS).

Guest speakers

Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Examples of past speakers include Divine Chocolate’s Head of Sales & Marketing, Sunderland Football Club’s CEO, and representatives from a number of our region’s largest employers.

Visiting speakers help you relate academic learning to the real experience of people who have already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams but for life.

Placements

To further enhance employability we encourage you to undertake a 48-week placement between your second and final year. It effectively becomes a third year of a four year course. Placements are paid, with an average salary of £14,000-£18,000 a year depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.

Student Business Society

The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business. 

Experience

The University of Sunderland is committed to ensuring that every student has an impressive range of opportunities to enhance their CV and gain valuable experience.

CV-enhancing opportunities include:

  • Work placements
  • Graduate internships
  • Studying abroad
  • Student Ambassador Scheme
  • Mentoring
  • Starting your own business
  • Student jobs and volunteering
  • Careers advice

For full details, please see our Employability page.

Support

Support for your learning

You can expect stimulating contact time that includes lectures, workshops, seminars and case studies. There is also a significant amount of time where you will be researching and studying on your own in preparation for assignments and seminars. If you have individual queries or difficulties within subject areas, you can book an appointment with your tutor to gain more in-depth support and guidance.

A distinctive feature of Sunderland’s business courses is ‘programme time’ – timetabled and regular sessions that all students have with their course leader. This time allows the development of additional course-specific skills, such as numeracy for finance modules. Programme time also gives you an opportunity to meet with your course leader, give feedback and exchange information about progress.

In addition, all students at Sunderland Business School have access to our Student Academic Advisors. They provide workshops on study skills and follow up with one-to-one support and guidance.

From the start of the course you will be allocated a Personal Tutor. You’ll meet him/her in agreed timetabled sessions throughout the year, both individually and within a group.

Personal Tutors are a useful point of contact for any queries about your course and extra-curricular activities. They can also point you towards more specialist support, such as student counselling, financial advice and chaplaincy support.

Personal tutors also have particular responsibility for helping you with your Personal Development Portfolio. Through regular interviews and sharing ideas on personal development, you can maintain your portfolio in a meaningful way and clearly document your own progress.

Support from day one

Even before you arrive at the University you can access our Getting Started programme. On arrival there is a Welcome Week where you can meet all the staff involved with your course and also receive full information about services available from the University.

For more information about all the support services you will have access to as a Sunderland student, please see Student Support & Guidance.

"I would highly recommend studying at Sunderland because of the friendly approachable staff."

Ben Lax - Student NN1N

Ben Lax - Student

MA in Marketing

"I chose Sunderland University because of the quality and reputation of Sunderland Business School.

"I studied Business and Marketing Management before progressing onto the MA in Marketing. This felt like a natural progression and I enjoyed every aspect of each course.

"I would highly recommend studying at Sunderland because of the friendly approachable nature of staff, the quality and clarity of materials used and the encouragement and guidance that are offered throughout.

"Sunderland University provides an environment to nurture those who want to learn, and provides the facilities needed to assert yourself to projects. This stretched further than just the course related areas but leisure and guidance too."

"This programme provides a great balance between academic knowledge and practical experience."

Joel Arnott - Academic NN1N

Joel Arnott - Academic

Programme Leader, Business and Marketing Management

"This programme provides a great balance between academic knowledge in both marketing specialist and business management, and practical experience in a highly supportive learning environment.

"Our students develop essential and critical subject knowledge from established and emerging academic theories to practical management approaches, which are influenced and informed by both up-to-date academic research and practice.

"Students are able to gain real-life experience in marketing and can do industrial placements, study abroad and international internships. Our placement module at level 3 consistently attains the strongest grades at that level in the whole University.

"Our goal is to engage students so that they are responsible for their learning and shape their own degree through participation and involvement in value adding activities. The result is a cohort of confident graduates, equipped to progress in a very challenging and rewarding sector with strong subject knowledge, transferable skills, practical experience and professional behaviours."

Apply for this course

Interested in this course? Apply straight away through UCAS, or read our 7-step guide to applying to university.

Want to know more about this course or the University of Sunderland? Order a prospectus or come to our next Open Day to see the facilities and talk to academic staff:

  • Next open day:
  • Date: Saturday 4th October 2014
  • Time: 9:30am-4:00pm
  • Type: University Open Day
  • Location: City Campus and Sir Tom Cowie Campus at St Peter's

Contact Sunderland

Course Leader:
Joel Arnott

For more information about studying at the University of Sunderland, please contact:

The Faculty of Business and Law
Tel: 0191 515 3341
Email: emrteam@sunderland.ac.uk

The details

Course Name Business and Marketing Management
UCAS Code
NN1N
Classification BA (Hons)
Course Mode Full-time
Course Level Undergraduate
Duration 3 or 4 years
Study Location On-campus (Sunderland)
Starting 15 September 2014
UK/EU Fee £7,800
Intl Fee £9,500

Entry Requirements

Typical accepting offer: 260 points

Related courses

If Business and Marketing Management BA (Hons) isn't right for you, try these courses instead:

Search for something different?