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Events Management BA (Hons) - University of Sunderland

Course overview

This course has been developed in close collaboration with the events industry and it is informed by top level research. Staff research at our Department was graded as ‘world-leading’ in the 2014 Research Excellence Framework (REF).

Sunderland is highly regarded for management as well as for tourism, hospitality and events. It is Best in the UK for Satisfaction with Teaching - Guardian University Guide 2015 as well as Best in the UK for Student Satisfaction - Sunday Times University Guide 2014.

The University of Sunderland is also a member of the Institute of Hospitality's Education Membership Scheme.Institute of Hospitality Education Membership Scheme (Tourism)

The organisation of events like the Olympics, music festivals, and business conferences is varied and fast-moving work. The content of our course and its wide opportunities for practical experience will give you an advantage when it comes to applying for stimulating jobs.

Practical modules include 'Staging Events' in Level 1 and 'Managing the Event' in Level 2. You will organise events from day one at University and have the option to do work placements, helping you gain critical knowledge on the management of events as well as gain work experience.

We encourage our students to undertake a year-long placement between the second and final year, although it is not compulsory. It’s a great opportunity to put your learning into practice and to extend your experiences further.

The Programme Leader of BA Events Management, Sharon Wilson, talks about the benefits of studying Tourism, Hospitality and Events at the University of Sunderland:

Course content

Modules on this course include:

Year 1 (national level 4)

  • Study Skills for the Hospitality Sector (20 Credits)
  • Fundamentals of Events (20 Credits)
  • Staging Events (20 Credits)
  • Impacts of Festivals and Events (20 Credits)
  • Experiencing the Event (20 Credits)
  • Marketing and Business for the Hospitality Sector (20 Credits)

Year 2 (national level 5)

  • Research Methods for Tourism, Hospitality and Events (20 Credits)
  • Cultural Tourism, Festivals and Events (20 Credits)
  • Managing the Event (20 Credits)
  • MICE: Meetings, Incentives, Conferences and Exhibitions (20 Credits)

Optional Modules:

  • Events Fieldwork (20 Credits)
  • Tourism, Hospitality and Events Work-based Learning Module (20 Credits)
  • Tourism, Hospitality and Events Independent Study (20 Credits)
  • Destination Branding (20 Credits)

Year 3

  • Work placement (optional)

Final Year (national level 6)

  • Events Management Research Dissertation (20 Credits)
  • Managing Projects (20 Credits)
  • Contemporary Issues in Events (20 Credits)

Optional Modules:

  • Urban Tourism (20 Credits)
  • Sports Tourism and Mega Events (20 Credits)
  • International Hospitality Management (20 Credits)
  • Tourism Fieldwork (20 Credits)

Teaching and assessment

Teaching methods include lectures, seminars, workshops, group work, fieldwork and e-learning. There is an emphasis on developing independent study skills. You will also have opportunities to present ideas and information to other students and develop concepts and analyses within groups.

As well as assessments that count towards your final degree, there are also on-going assessments to provide feedback and consolidate your learning. Assessment methods include written coursework, projects, presentations, practical exercises, time-constrained exams and a major project.

To find out more about modules, credits and how you will be assessed, please see how courses are taught. Information about our policies relating to student experience and quality assurance processes can be found on the Academic Services website.

Key Information Sets

All UK universities and colleges display Key Information Sets (KIS) on their undergraduate courses. The KIS gives you a quick overview of some standard information about a course, and has a link to more detailed information on Unistats.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in an online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Tourism, Hospitality and Events sections.

IT provision

When it comes to IT provision you can take your pick from hundreds of PCs as well as Apple Macs in the David Goldman Informatics Centre and St Peter’s Library. There are also free WiFi zones throughout the campus. If you have any problems, just ask the friendly helpdesk team.

University Library Service

The University boasts a collection of more than 430,000 books with many more titles available through the inter-library loan service. There are nearly 9,000 journal titles, mostly in electronic format. Each year the University invests around £1 million in new resources.

The University also has its own state-of-the-art facility called CitySpace, which features a sports hall that can host large-scale events, a climbing wall, fitness suite, and an injury prevention and support suite.

Learning environment

Sunderland offers a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is networking with relevant industry organisations, with strong links and an exchange of ideas and people.

Location


The Reg Vardy Centre

The Sir Tom Cowie Campus at St Peter's, St Peter's Way, Sunderland, SR6 0DD

Entry requirements

2017

Our typical offer will be in the region of 112 points from a minimum of two A Levels or equivalent (for example 1 x AVCE double award). Read more on the new UCAS Tariff point system for 2017.

2016

Our typical offer will be in the region of 280 points from a minimum of two A Levels or equivalent (for example 1 x AVCE double award).

We accept a maximum of 20 points from Level 3 Key Skills qualifications.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or a minimum of Level 2 Key Skills in Communication and Application of Number.

If English is not your first language, please see our English language requirements.

Other acceptable qualifications

BTEC National: 280 points from a BTEC Certificate or Diploma.

Access Courses: We would require successful completion of an Access to Higher Education course that is accredited by the Quality Assurance Agency. We would also require a minimum of grade C in GCSE in Mathematics and English Language or the equivalent as part of your course.

Scottish Highers: Our typical offer is for 280 points.

Irish Leaving Certificate: Our typical offer is for 280 points.

International qualifications: Please call the Student Helpline for advice on other acceptable qualifications. The number from outside the UK is +44 191 515 3000.

Any other qualifications: If you have any other qualifications not listed here, you may still be eligible. Please contact the Student Helpline for advice: 0191 515 3000.

Returners to Learning: If you are a mature student, you may benefit from our dedicated Returners to Learning Progression Scheme. For further information email progression.schemes@sunderland.ac.uk or call the Student Helpline: 0191 515 3000.

If you wish to be considered for direct entry to a different year of a course, please contact the Student Helpline: 0191 515 3000.

Accreditation of Prior Learning (APL)

If you feel you already know some of the topics covered in this course, either due to previous learning or from experience of work, then you may not need to study all of the course.

Accreditation of Prior Learning (APL) is the name given to the process of gaining credit towards a qualification because of something you have learnt in the past. If you are eligible for APL you won't have to learn the same topic again, and so you can be exempt from a module, set of modules or year of a course. 

Read more about APL in the Quality Handbook (.pdf). If you think you may be eligible for APL, please contact the course leader.

Fees & finance

The annual fee for this course is:

  • £8,750 if you are from the UK / EU
  • £10,500 if you are an International student

If you are not sure whether you qualify as a UK, EU or International student, please see the International section of this website.

Scholarships and bursaries may be available to you – please see the Fees and Finance section of this website for more information.

Employment & careers

The University of Sunderland is a member of the Institute of Hospitality's Education Membership Scheme.Institute of Hospitality Education Membership Scheme (Tourism)‌ 

The Institute of Hospitality is the professional body for aspiring managers studying in the hospitality, leisure and tourism industry. It has been the industry’s leading network for more than 70 years, and it promotes the highest professional standards of management and education.

Career destinations

Many of our graduates from courses related to tourism, hospitality and events go on to work within these fast-moving industries. Job roles include events manager, heritage tourism manager, festival co-ordinator, exhibitions organiser and corporate events manager.

In addition, you will have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Your course could also be a stepping stone to further study and research.

Field trips

The course involves visits to a range of tourism and hospitality venues and initiatives. These visits are local to the North East, national throughout the UK, and international to destinations such as Dublin, Prague, Barcelona and New York.

Placements

To further enhance employability we encourage you to undertake a 48-week placement between your second and final year. It effectively becomes a third year of a four-year course. Placements are generally paid, with an average salary of £14,000-£18,000 a year depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.

We will support you at every stage of the placement process, from finding suitable placements, to checking that everything is going well, and to making a final assessment of your performance during the placement.

Recent placement employers include: IBM, Procter & Gamble, BT, Nissan, Marriott Hotels, PricewaterhouseCoopers and Adidas.

Employability skills

A University adviser works with our students to explore employability skills, application skills, interview preparation and career opportunities. You will build up an employability portfolio that reflects your practical knowledge and experience.

Study Abroad

To gain a greater understanding of other cultures, which is important for many roles in events management, why not consider continuing your course in another country for one or two semesters during the second year?

You can choose from over 150 universities in 20 countries, either English-speaking (such as Australia, Canada and the USA) or non English-speaking (such as Argentina, Brazil and Japan).

University Language Scheme

It is usually possible to take a module from the free University Language Scheme. This can be studied on top of your 120 credits or in some cases, can earn credits towards your degree.

Language skills increase your international mobility and you can choose between French, German, Spanish, Mandarin, Japanese and Arabic at a range of levels. If your first language is not English, please check with your tutor about entry requirements.

Staff and students talk about the benefits of the University Language Scheme:

The Enterprise Place

If you have a good idea for a new business and have the dedication and motivation to make it happen, then we want to hear from you. The Enterprise Place, based on-campus at St Peter's Gate Business Centre, is the perfect environment for entrepreneurial students and graduates to turn their business ideas into reality. You will have access to free hot desk space, IT facilities, specialist advice and support and business mentors and networking opportunities.

To find out more about how we can help you start a business, please contact the University's Enterprise Team:

Tel: 0191 515 3751
Email: enterprise@sunderland.ac.uk

Experience

The University of Sunderland is committed to ensuring that every student has an impressive range of opportunities to enhance their CV and gain valuable experience:

  • Work placements
  • Graduate internships
  • Studying abroad
  • Student Ambassador Scheme
  • Mentoring
  • Starting your own business
  • Student jobs and volunteering
  • Careers advice

For full details, please see our Employability page.

Graduate Christine talks about her experience at the University of Sunderland and her plans to start her own business:

Support

You can expect stimulating contact time that includes lectures, workshops, seminars and case studies. There is also a significant amount of time where you will be researching and studying on your own in preparation for assignments and seminars. If you have individual queries or difficulties within subject areas, you can book an appointment with your tutor to gain more in-depth support and guidance.

From the start of the course you will be allocated a Personal Tutor. You’ll meet him/her in agreed timetabled sessions throughout the year, both individually and within a group.

Personal Tutors encourage your personal development and are a useful point of contact for any queries about your course, extracurricular activities and issues where they can point you towards specialist services at the University. These include student counselling, financial advice and chaplaincy support.

Even before you arrive at the University you can access our Getting Started programme. On arrival there is a Welcome Week where you can meet all the staff involved with your course and also receive full information about services available from the University.

Support for your development

To help ensure the course is meeting aspirations for personal development, we invite students to fill in questionnaires at the end of modules. This provides a structured way for you to keep us up-to-date with your views.

During your course, and particularly towards the end of it, we encourage you to make full use of the resources at our Careers and Employability Service. The Service helps you explore your options, clarify your ideas, develop a career focus and make effective applications.

Extracurricular activities

The University supports student-led initiatives that enhance the extracurricular activities available to you. Some of these are related to particular subjects while others allow you to pursue interests and social activities. It’s all part of the vibrant and life-changing atmosphere at the University of Sunderland.

For more information about all the support services you will have access to as a Sunderland student, please see Student support and guidance.

"The Events Management course at the University of Sunderland is not only a diploma, it is a life-experience and the first step to a career."

Sherry Wang - Student BA (Hons) Events Mnagement (N820)

Sherry Wang

Student - BA (Hons) Events Management

"Studying Events Management in University of Sunderland is the most correct choice that I have made in my life so far. It is an interesting course covering not only wide academic knowledge but also with varied practical activities.

"As an international student, it was difficult for me, at the beginning, to understand Western Culture and all different kinds of festivals. As the course progresses, I have gained relevant knowledge step by step.

"When studying Events Management, I was offered lots of chances to organising small events with my classmates, such as students Christmas party and charity night, and chances to be involved in mega events, such as 2012 Olympic and Paralympic Games and Take That concert at the Stadium of Light.

"Linking those practical experiences to my study is very necessary and helpful for me absorbing the new knowledge. On the other hand, these working experiences would be my first important experiences which can be put on my CV and will influence my choice for a future career.

"The Events Management course in University of Sunderland is not only a diploma, it is a life-changing experience and the first step to a career."

Apply for this course

Interested in this course? Apply straight away through UCAS, or read our 7-step guide to applying to university.

Want to know more about this course or the University of Sunderland? Order a prospectus or come to our next Open Day to see the facilities and talk to academic staff:

    Next Open Day

  • Date: Saturday 15th October 2016
  • Time: 9:30am-4:00pm
  • Type: University Open Day
  • Location: The Sir Tom Cowie Campus at St Peter's

Contact Sunderland

Course Leader:
Sharon Wilson

Contact the Student Helpline for further information about studying at the Universty of Sunderland:

Tel: 0191 515 3000
Email: student.helpline@sunderland.ac.uk

The details

Course Name Events Management
UCAS Code
N820
Classification BA (Hons)
Course Mode Full-time
Course Level Undergraduate
Duration 3 or 4 years
Study Location On-campus (Sunderland)
Starting 19 September 2016
UK/EU Fee £8,750
Intl Fee £10,500

Entry requirements

2016 entry: 280 points

2017 entry: 112 points

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