University of Sunderland

BA (Hons) Public Relations

First Year Module Choices

Public Relations is a fascinating and exciting media-related industry where careers can take many directions. This course attracts a wide variety of people and and anyone who is interested in the media world will gain an excellent grounding in writing, media relations, internal communications, marketing, crisis management and media law. In your first year you will study the following modules:

MAC101 Introduction to Media & Cultural Studies
MAC116 Introduction to Academic Research Skills
MAC163 Introduction to PR Theory & Practice (1)
MAC164 Introduction to PR Theory & Practice (2)
MAC165 Introduction to PR in Marketing
MAC189 Introduction to News, Magazine & Sports Journalism

You can choose one additional twenty credit module to study in your first year, journalism and PR modules available are listed below.  Download information about individual modules here: Level 1 Media Modules available in 2010

MAC114 Introduction to Social Media
MAC136 Writing for Journalists
MAC138 Introduction to Media Photography
MAC139 Fashion History and Culture
MAC140 Introduction to Fashion Journalism
MAC188 Critical Issues in News and Magazine Journalism
MAC190 Introduction to News, Magazine & Sports Journalism B
MAC193 Sports Journalism: Issues and Practice

Your module choice form is now available here: BA (Hons) Public Relations Module Choice Form

What you need to do: download, complete and email the form to us at adm.student-timetables@sunderland.ac.uk by Sunday 5th September.  Don't worry if you are unsure what you would like to study, please email us with any queries you may have.  Alternatively, you can ring us on 0191 515 3817 on Wednesday 1st or Thursday 2nd September when Ashleigh Little will take your details and an academic member of staff will call you back to discuss your concerns further.