University of Sunderland

Senior Lecturer in Marketing

B.Ed, MBA

Joel is a member of the Undergraduate programme team and currently leads the BA (hons) Business & Marketing programme. A motivated educator, Joel leads a number of modules on the undergraduate programme (Marketing Intelligence, Critical Issues in Marketing, Placement Dissertation on campus; Principles of Marketing and Learning from Practice and Reflection at SEGI centres), as well as leading the undergraduate business placement scheme. Joel's leadership on the placement scheme and Placement Dissertation has resulted in this module being highly commended by external examiners, producing highly employable graduates & achieving the strongest grades for all level 3 modules in the University. Joel is actively involved in external engagement with practitioners with a specific interest and expertise in the US hospitality sector.