Senior Lecturer in Tourism
Mag. rer. soc. oec.
Nicole is a Senior Lecturer in Tourism and the current postgraduate (off campus) programme leader for MSc Tourism and Hospitality. Nicole graduated from the University of Vienna, Austria with a degree in Social and Business Sciences whose focus was on Statistics. During this time she worked as a research assistant at the Institute for Public Health at the Medical University of Vienna. After her studies she moved to the Institute for Tourism and Leisure at the Vienna University of Business and Economics as a teaching and research assistant where her passion for Information and Communication Technologies in Tourism started. This passion is still reflected in her teaching and research today since she joined the Department in 2004. Next to her engagement with students on campus she implemented Tourism degrees for off campus provision. Nicole’s research combines her interests in ICTs with heritage tourism its influences on destination marketing and branding. She successfully led Sunderland’s contribution of the ISAAC project (EU 6th framework project, www.isaac-project.eu) which produced an award winning research paper. Currently she is focusing on heritage communities of interests, their networks and the implications for heritage tourism on a local level.