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Alan Charlesworth

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Senior Lecturer

I have been involved in what is now referred to as digital marketing as a practitioner, consultant, writer, trainer and educator since 1996 and have also taught, advised organisations and written about the phenomenon commonly known as the Digital Transformation, a subject that transcends marketing into all aspects of business and management.

Teaching and supervision

I teach on the following courses and modules:

I also supervise students on PGBM16, the MBA dissertation project and act as personal tutor to Year 2 and 3 students.


Jump to: Book
Number of items: 10.


Charlesworth, Alan (2015) An Introduction to Social Media Marketing. Routledge, Abingdon. ISBN 9780415856164

Charlesworth, Alan (2014) Digital Marketing: a Practical Approach. Routledge, Abingdon. ISBN 978041583483

Charlesworth, Alan (2009) Choosing the Right Domain Name. Lulu Publishing. ISBN 9781445205380

Charlesworth, Alan (2009) A Glossary of Internet Marketing Terms, Phrases & Concepts. Lulu Publishing. ISBN 9781445215846

Charlesworth, Alan (2009) The Digital Revolution. Dorling Kindersley. ISBN 9781405335478

Charlesworth, Alan (2009) Internet Marketing: A Practical Approach. Butterworth Heinemann. ISBN 0750686847

Charlesworth, Alan, Gay, Richard and Esen, Rita (2007) Online Marketing: a Customer-Led Approach. Oxford University Press. ISBN 978-0199265855

Charlesworth, Alan (2007) Key Concepts in e-Commerce. Palgrave Key Concepts . Palgrave. ISBN 9780230516717

Charlesworth, Alan Digital Marketing: A Practical Approach 3e. Routledge, Abingdon and New York. ISBN 978-1-138-03956-8

Charlesworth, Alan Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes? Business Expert Press, New York. ISBN 978-1-63157-764-2

This list was generated on Sun Sep 27 00:55:37 2020 BST.
Further publications:
  • Digital Marketing: a Practical Approach (2018) is the 3rd edition of this book which is used as a teaching aid all around the world.
  • Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes? (2018). This book has been included in the Harvard Business Publishing Education website, see the story on Passing the Harvard test.

I have written the following articles for the School of Business, Law and Tourism’s blog, including:

For more information, see ‘my background in all things digital’.

Last updated 26 June 2020

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