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Dr Graeme Price


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Senior Lecturer in Marketing and Strategy

I am Programme Leader for BA (Hons) Business and Marketing Management and module leader for several undergraduate marketing courses.

I have worked in Higher Education for over 10 years with my experiences being predominately in the subject of marketing although I have also worked with professional clients and on work based learning programmes.


Teaching and supervision

Programme Leader
BA (Hons) Business and Marketing Management

Module Leader
  • UGB161 Introduction to Marketing
  • UGB367 Branding and Reputation Management
  • MKT306 Marketing Strategy

Research interests for potential research students

My research interests include:
The marketization of Higher Education
Exploration of the student journey
Branding and reputation

My PhD thesis investigated the key influencers and drivers on students’ expectations of their higher education institution.

Research

My research interests include:
The marketization of Higher Education
Exploration of the student journey
Branding and reputation

My PhD thesis investigated the key influencers and drivers on students’ expectations of their higher education institution.

Last updated 31 August 2019

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