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Joel Arnott

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Senior Lecturer

I am a Senior Lecturer in Management, Marketing and Strategy and a highly experienced and expert educator who combines and balances academic and practical perspectives. Since joining the Business School, I have taught across a range of undergraduate and postgraduate courses. I was also a programme leader for many years on both BA (Hons) Business and Marketing Management and BA (Hons) Business and Applied Marketing Management.

My teaching expertise includes marketing management and strategy, personal and professional development, and placement/practice-based learning. I have been a long-term advocate of experiential learning and student placements. I have been responsible for the academic coordination of the undergraduate business placement scheme for many years, leading the design, development and delivery of highly successful and commended placement-related modules. As such, I have played a role in supporting students’ experience, practice-based learning and graduate employability.

I have extensive local, national and international links and networks as a result of my employability and external engagement activities. I have utilised these to develop opportunities across the undergraduate business, events and tourism portfolio to enhance student development and employability.

I am also currently employed as External Examiner for Leeds University’s Centre for Lifelong Learning.

Teaching and supervision

My external engagement with practice informs my module content, teaching and approach on a variety of courses and modules.

Strategic Marketing, a final year module delivered in Sunderland and at centres around the world. This module involves supporting student learning in practice, flexible delivery and liaison with practitioners in organisations across sectors locally, nationally, and internationally. 

Applied Placement Portfolio 1 and 2, for students on placement and having returned from placement. This is a final year, 60-credit ‘super-module’ which takes a collaborative approach between student-staff and requires students to critically examine and explore their professional practice and undertake a major study in contemporary organisation practice (equivalent to a dissertation).

I mentor / supervise students out on placement and in the undertaking of their study in contemporary organisation practice.

Research interests for potential research students

Focused experiential learning and accelerated development
Co-creation of value
Intelligent marketing


My research interests include undergraduate employability and placements, and how these add value to the student experience, graduate employability and professional practice. I am currently studying for my professional doctorate focusing on these areas.

Within the marketing, management and strategy areas, I am especially interested in the areas of leadership, contextual change, and value, especially the co creation of value.

My expertise is broad based and draws upon 20 years of professional practice in Higher Education and includes marketing management and strategy, personal and professional development, experiential and placement / practice-based learning, and critical reflective practice.

I have years of experience in placements and practice-based development, and have collaborated very closely with a number of organisations locally, nationally and internationally and across sectors in order to set up or enhance their placement scheme.

Last updated 30 November 2022