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Dr John Dixon-Dawson

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Senior Lecturer in Strategic Management

I have over 30 years' senior management and teaching experience developed during two careers in public sector management and higher education. Currently, I am a Senior Lecturer in Strategic Mangement. This role coupled with my extensive senior management experience in higher education means that I am at the centre of our activities relating to programme development and student experience as well as ensuring that our offering is fit for purpose in terms of all University requirements and national subject benchmarks.

Teaching and supervision

I teach on a number of undergraduate and postgraduate programmes, especially the MBA.  I am the module leader for the MBA Dissertation and MBA Placement modules for students studying at our Sunderland, London and Hong Kong campuses and those off campus students who study with our partner universities and colleges around the world. I also teach on many of the Business School corporate programmes in the area of leadership development. My teaching expertise is in the area of management, strategy and leadership development. As a qualified personal development coach, I also contribute in this area of our corporate activity to enhance the potential of our students undertaking further study.

Research interests for potential research students

My primary area of research is studying the needs and aspirations of international postgraduate students to better understand how we can provide a better learning and teaching experience for our students while they study at our various campuses.


My main area of research is investigating the needs and aspirations of our international postgraduate students in order to improve our programmes of study and the learning and teaching experience our students receive.
My main area of expertise is in the teaching of management strategy and leadership development. As a dissertation and project supervisor, I deal mainly in the area of strategic management and organisational change. As a personal development coach I work with clients studying our corporate programmes to enhance their personal development and help them to better understand their contribution to organisational life and place within that complex and rapidly changing business environment.
I am actively involved in two major North East charities as a volunteer using my skills and expertise for the benefit of the local community and enhancing the development and skills of others.

Last updated 26 June 2020

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