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Karen Wharton


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Senior Lecturer in Marketing Strategy and Innovation

I am an inclusive teaching practitioner with over twenty years experience in marketing and brand management in the retail, education and consultancy sectors. Throughout this time, I have managed marketing teams and my experience encompasses international marketing management, marketing strategy including new product and brand launch and delivery of integrated marketing campaigns. My consultancy roles focused on digital marketing and digital integration. I was appointed Senior Lecturer in 2014 having commenced my teaching career with the Chartered Institute of Marketing and as a Visiting Lecturer then Lecturer at the University of Sunderland. 

I am the Programme Leader for the Master of Business in Administration (MBA) and Centre Leader for MDIS in Singapore.

From 2014 to 2016, I was the Knowledge Base Supervisor on a Knowledge Transfer Partnership (KTP) with a legal services organisation, involved in a project to introduce and embed a technical marketing strategy.  

I have developed and taught on a range of marketing modules throughout the undergraduate and postgraduate business and marketing programme portfolio. I am the Module Leader for the postgraduate module Marketing Management and also teach Global Integrated Marketing Communications and Marketing Strategy.

I am a Senior Fellow of the Higher Education Academy.

Teaching and supervision

I have developed and taught on a range of marketing and business modules throughout the undergraduate and postgraduate business and marketing programme portfolio.

I am the Module Leader for the postgraduate module Marketing Management and also teach Global Integrated Marketing Communications. I am Module Leader for the undergraduate module Marketing Strategy delivered through the University’s transnational education provision.

I am the Programme Leader for the MBA on campus at Sunderland, this role encompasses international centres delivering the programme.

Research

My research interests in marketing relate to ‘value creation’ in organisations and the ‘customer experience journey’.

My research interests in teaching and learning relate to embedding ‘employability’ in the marketing and business curriculum. I am also involved in an action research project evaluating the integration of ‘critical thinking’ support mechanisms in the postgraduate programme curriculum.

Publications

Number of items: 2.

Conference or Workshop Item

Wharton, Karen, Ward, Janet, Bhate, Seema and Hussain, V (2017) Mapping the customer journey in a professional services SME. In: The Academy of Marketing Conference, 2017, Hull. (Unpublished)

Barkas, Linda Anne, Wharton, Karen and Rafferty, Victoria (2016) Function or Purpose? The Chimera of Criticality in Marketing Pedagogy. In: Chartered Marketing Institute, July 2016, Northumbria University. (Unpublished)

This list was generated on Tue Aug 4 18:58:32 2020 BST.

Marketing Strategy
Marketing Management
Integrated Marketing Communications
Digital Marketing
Value Creation

Senior Fellow Higher Education Academy (SFHEA)  
MA
PGCE
BA (Hons)
Institute of Digital Marketing: Certified Training (Lecturers): Professional Diploma in Digital Marketing
Fellow member of the Chartered Institute of Marketing
Fellow member of the Chartered Management Institute

Last updated 26 June 2020

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