Dr Neil Ewins

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Senior Lecturer in Design and Contextual Studies

The culture of ceramics.

Teaching and supervision

I am a Senior Lecturer in Design History at the University of Sunderland. I teach on BA (Hons) Illustration and DesignMA Design and ceramic and glass courses. 

I have been involved in PhD co-supervision. 


My main area of research has focused on UK ceramic history in terms of market demand, trade and distribution. My MPhil research undertaken at Staffordshire University, examined Anglo-American ceramic trade, and was published as “Supplying the Present Wants of Our Yankee Cousins” Staffordshire Ceramics and the American Market 1775-1880, City Museum & Art Gallery of Stoke-on-Trent, in 1997.

Other publications have included a chapter on ‘Comparative Studies in Anglo-American Ceramic Demand’ in Ceramics in America (ed. by Robert Hunter), Chipstone Foundation, University Press of New England, Hanover and London, Autumn 2008. I have lectured in Toronto, Philadelphia, Chicago, New York, and at a variety of UK conferences. I was made an Honorary Member of the ceramic Flow Blue Collectors’ Club, USA, after presenting two lectures in July 2002 at their Chicago Conference.

I lectured on ‘UK ceramic manufacturing strategy, marketing and design’ at the 22nd Annual Parsons/Cooper-Hewitt Symposium on ‘Mobility of Design’, Decorative Arts and Design, New York, April 2013. In addition, I lectured on ‘UK Ceramic Marketing in response to Globalization’ at The Conference on Historical Analysis and Research in Marketing (CHARM) Copenhagen, June 2013. I've spoken at the 'Design Culture: object, discipline and practice' conference organised by the University of Southern Denmark and the University of Brighton, held at the Design School Kolding, September 2014.

A chapter on ‘The Formation of American Ceramic Preferences’ appears in Ceramic Identification in Historical Archaeology: the View from California, 1822-1940, edited by Rebecca Allen, Julia Huddleston, Kimberly Wooten and Glenn Farris, Society for Historical Archaeology, Special Publication Series No.11, Rockville, MD, USA, 2014. Also a chapter entitled ‘The UK marketing strategy in response to Globalization’, appears in Kevin Petrie and Andrew Livingstone (eds) The Ceramic Reader, Bloomsbury, published February 2017.

My most recent book is entitled Ceramics and Globalization, published by Bloomsbury Academic, May 2017.


Number of items: 13.


Ewins, Neil (1992) Staffordshire Ceramic Trade with the United States: the role of the Merchants, Goddard, Burgess and Dale. Journal of Northern Ceramic Society, 9. pp. 153-163.

Book Section

Ewins, Neil (2013) The Formation of American Ceramic Preferences. In: Ceramic Identification in Historical Archaeology: the View from California, 1822-1940. Society for Historical Archaeology, USA, pp. 370-388.

Ewins, Neil (1998) A Picture of Midwest American Ceramic 'Taste': Staffrodshire Cermics for the St Louis Market. In: Wedgwood: Production for Elegance, Fashion and Taste. Wedgwood International Seminars (WIS), Toronto, Canada. ISBN 0-9680898-2-8

Ewins, Neil (1997) Supplying the Present Wants of Our Yankee Cousins. In: "Supplying the present wants of our Yankee cousins-": Staffordshire ceramics and the American market, 1775-1880. City Museum and Art Gallery of Stoke On Trent. ISBN 978-1874414193

Ewins, Neil (1996) Staffordshire Commercial Links with the United States and the Development of Customer Distribution c1800-1880. In: Josiah Wedgwood & the Potter's Arts. Diane Publishing Co.. ISBN 978-0756769154

Conference or Workshop Item

Ewins, Neil (2014) Globalization and the UK Ceramic Industry - in Typographies of the Obsolete. In: Typographies of the Obsolete, 15th June-21st June, Spode Factory, Stoke on trent. (Submitted)

Ewins, Neil (2014) Design and manufacturing futures: The UK Ceramic industry in a period of globalization (c1995-2010). In: Design Culture: Object, Discipline and Practice Conference, 18-19 Sep 2014, University of Southern Denmark, Kolding. (Submitted)

Ewins, Neil (2013) The UK Ceramic Marketing Strategy in response to globalization. In: 2013 Conference of Historical Analysis and Research in Marketing (CHARM), 30 May - 2 Jun 2013, Copenhagen Business School, Denmark.

Ewins, Neil (2013) UK Ceramic Manufacturing strategies, marketing and design in response to globalization c1990-2010. In: Design and Mobility: The Twenty-Second Annual Parsons/Cooper-Hewitt Graduate Student Symposium on the Decorative Arts and Design, 22 -23 Apr 2013, Theresa Lang Community and Student Center, Arnhold Hall, 55 West 13th Street, 2nd floor, New York. (Submitted)

Ewins, Neil (2009) The Impact of Far Eastern Manufacturing on UK ceramic design: its industry and ceramic consumption (c1990-2010). In: Parallels and Connections: A Ceramics and Glass Research Student Conference, National Glass Centre, Sunderland.

Ewins, Neil (2008) British Ceramic Exports 1750-1850. In: Morley College Ceramic Circle Seminar, London.


Ewins, Neil (2017) Ceramics and Globalization: Staffordshire Ceramics, Made in China. Bloomsbury. ISBN 9781474289917

Ewins, Neil (2008) Comparative Studies in Anglo-American ceramic demand. Ceramics in America . University Press of New England, Hanover and London, USA. ISBN 9780976734420

This list was generated on Thu Feb 22 00:12:56 2018 GMT.

Areas of expertise

The culture of ceramics with particular interest in design for export markets. In recent times, my research has considered the impact of globalization, resulting in a book published by Bloomsbury Academic, May 2017. 

Further information

Recent publications

Ewins, N. (2015) ‘Globalization and the UK Ceramic Industry (c1990-2010)’ in Dr. Neil Brownsword, Bucks New University, and Anne Helen Mydland, Bergen Academy of Art & Design (eds) Topographies of the Obsolete: Exploring the Site Specific and Associated Histories of Post-Industry, Spode Factory, Stoke on Trent, 15 - 22 June 2014 (ISBN 978-0-9926931-1-4.) Published November 2015.

Ewins, N. in the Kevin Petrie and Andrew Livingstone (eds) The Ceramic Reader, Bloomsbury, 608pp, February 2017.

Ewins, N. Ceramics and Globalization: Staffordshire Ceramics, Made in China, Bloomsbury. Published May 2017 (ISBN 9781474289917).

Last updated 22 January 2018