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IGNIFI

Liam Murtha BA Media, Culture and Communication

IGNIFI is an independent creative and marketing agency devising and implementing effective communications for the human and animal healthcare industries.

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The company work with global and local brands, stakeholder organisations, HCPs, payers, influencers, patients and consumers. A 25-strong unit offers marketing, business, creative, design, digital and life science disciplines, dovetailed by a first-class client services team and an ethos of do more and do it better.

IGNIFI were looking to bring in graduate talent for fresh ideas to improve current business processes and support the project management of creative, digital and marketing-related services to clients. University of Sunderland BA Media, Culture and Communication graduate Liam Murtha was appointed as an Account Executive in 2017 and he has continued in a full-time role following the completion of the internship.

John Horn of IGNIFI said: “The Graduate Internship scheme is a great way to bring in new talent into an organisation with the option to formally review contract options after 12 months. Investing in training for the graduate led to an increase in capacity and resource which in turn has enabled us to manage an increased level of business.”

Liam felt his internship was a really positive experience: “I really enjoy working with my team, helping them to complete projects. The company’s ethos and approach to work fits my personality and brings the best out of me.”

The University of Sunderland’s Graduate Internship Scheme can provide regional SME’s with a cost-effective approach to recruiting graduate talent for a 12 month period. Part funded by the European Regional Development Fund, and managed by the University’s Graduate Internship team, the team work closely with the organisations to support the internship from role development, sourcing the graduate, supporting the recruitment and selection process, as well as being a point of contact for the organisation and the graduate throughout the internship period.

Following an assessment by the Internships team, if eligible and accepted onto the scheme, the organisation will receive funding towards the graduate’s salary. The scheme will support 130 SME’s, one graduate internship per company. The company will pay a minimum of £18,000 per annum to their successful graduate and the scheme will offer £375 a month of funding over a 9 month period towards the graduate’s salary totalling £3,375 over the 9 months. The funding will be paid every third month upon receipt of the monthly financial evidence received from the organisation which totals to three single payments of £1,125.

For more information contact: Internships@sunderland.ac.uk

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