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Grow Your Business

Take the next step with your start-up and apply for our brand-new enterprise growth programme to begin implementing your business acceleration plan.

This course covers understanding your customers, sales, the value proposition canvas and how to grow your team.

What can you expect?

This 12-hour programme is split into four weekly workshops:

  • Week 1 – The Value Proposition
    The first workshop of the programme will be led by Dr Phillip Veal and will introduce you to the value proposition canvas. Participants will leave this session with a clear understanding of the Value Proposition Canvas as a method and how it could be used within their organization or project.  
  • Week 2 – Sales and Marketing
    Bringing in our external marketing consultant Andy Ditchburn from brand, design and digital consultancy firm, Perro, you’ll discuss sales and marketing techniques and how to grow your business through sales.
  • Week 3 – Growing Your Team
    Meet HR expert Louise Kennedy, from Oculus HR who will discuss what you need to consider before taking on an employee, from initial recruitment and interviewing tips to guiding you through your legal requirements as an employer. We will also hear from Mahmoud Elsaid, a University of Sunderland graduate and founder of LamsaTech Ltd. LamasaTech is a digital technology agency that specialises in interactive applications and touchscreen technology and has achieved international success. Mahmoud was recently highlighted in the North East Times “Top Tech Talent Under 30”.
  • Week 4 – Customer Journey Mapping
    Explore the journey your customers take when interacting with your business in our Customer Journey Mapping session. Senior Lecturer Karen Wharton help you to identify the thought processes of your existing customers and using a useful tool, review how your potential customers could engage with your business ensuring they have a positive experience.

At the end of the four weeks, you will have had the opportunity to hear advice and gain first-hand experience from business owners and support services, build networks with other businesses at similar stages and take away some ideas for the development of your own business.

Programme dates:

Future dates to be confirmed.

Places on this course are subject to European Regional Development Fund eligibility criteria.

Apply for your place

To apply for a place you must have registered a business between April 2017 and May 2018 and meet the European Regional Development Fund eligibility criteria. Individual eligibility criteria will be verified and confirmed with you at the point of application.

If you are interested in this programme, please complete the registration form below.

Full name

Business name *

Mobile number *

Email Address *

Do you have any accessibility requirements? *

If yes, please state your requirements

Registered business address including post code

Legal structure of your company (Ltd company/Sole Trader etc *)

Date of business registration *

Please provide a summary description of your business

How do you feel this course will impact and benefit your business and its growth? *

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The University of Sunderland is collecting this information in order for you to apply for a place on the Grow Your Business programme. Your information will be stored securely and used only for the administration and provision of this request. Further information on how your data is stored and used can be found in our Privacy notice – Enterprise place.