Take the next step with your start-up and apply for our brand-new growth programme to begin implementing your business acceleration plan.
This course covers understanding your customers, sales and marketing strategies and HR support for companies thinking about employing staff for the first time.
What can you expect?
This 12-hour programme is split into four weekly workshops:
Week 1 – Taking the Next Step From growing your business to trading further afield, you will hear from Fred Parkes, Chief Financial Officer of Whowillfixmycar.com and former Investment Manager for the IP Group. Fred will talk about his experience of securing finance and negotiating contracts with large companies as a start-up. We’ll be welcoming a representative from the Department for International Trade in the second half of the session who will provide an introduction to exporting and discuss what you need to consider when trading online and how to access markets beyond the UK.
Week 2 – Customer Journey Mapping Explore the journey your customers take when interacting with your business in our Customer Journey Mapping session. We’ll help you to identify the thought processes of your existing customers and using a useful tool, review how your potential customers could engage with your business ensuring they have a positive experience.
Week 3 – Sales and Marketing Bringing in our external marketing consultant Andy Ditchburn from brand, design and digital consultancy firm, Perro, you’ll discuss sales and marketing techniques and how to grow your business through sales.
Week 4 – Growing your Team Meet HR expert Louise Kennedy, from Oculus HR who will discuss what you need to consider before taking on an employee, from initial recruitment and interviewing tips to guiding you through your legal requirements as an employer. In the second part of the session Santander's Small Business Manager, Michael Cain, will talk about how the bank can support your growing business.
At the end of the four weeks, you will have had the opportunity to hear advice and gain first-hand experience from business owners and support services, build networks with other businesses at similar stages and take away some ideas for the development of your own business.
Places on this course are subject to European Regional Development Fund eligibility criteria.
Apply for your place
To apply for a place you must have registered a business between April 2017 and March 2018 and meet the European Regional Development Fund eligibility criteria. Individual eligibility criteria will be verified and confirmed with you at the point of application.
Applications close on Friday 23 February at 11:59pm.