Take the next step with your start-up and apply for our brand-new enterprise growth programme to begin implementing your business acceleration plan.
This course covers understanding your customers, sales, the value proposition canvas and how to grow your team.
What can you expect?
This 12-hour programme is split into four weekly workshops:
Week 1 – The Value Proposition The first workshop of the programme will be led by Dr Phillip Veal and will introduce you to the value proposition canvas. Participants will leave this session with a clear understanding of the Value Proposition Canvas as a method and how it could be used within their organization or project.
Week 2 – Sales and Marketing Bringing in our external marketing consultant Andy Ditchburn from brand, design and digital consultancy firm, Perro, you’ll discuss sales and marketing techniques and how to grow your business through sales.
Week 3 – Growing Your Team Meet HR expert Louise Kennedy, from Oculus HR who will discuss what you need to consider before taking on an employee, from initial recruitment and interviewing tips to guiding you through your legal requirements as an employer. We will also hear from Mahmoud Elsaid, a University of Sunderland graduate and founder of LamsaTech Ltd. LamasaTech is a digital technology agency that specialises in interactive applications and touchscreen technology and has achieved international success. Mahmoud was recently highlighted in the North East Times “Top Tech Talent Under 30”.
Week 4 – Customer Journey Mapping Explore the journey your customers take when interacting with your business in our Customer Journey Mapping session. Senior Lecturer Karen Wharton help you to identify the thought processes of your existing customers and using a useful tool, review how your potential customers could engage with your business ensuring they have a positive experience.
At the end of the four weeks, you will have had the opportunity to hear advice and gain first-hand experience from business owners and support services, build networks with other businesses at similar stages and take away some ideas for the development of your own business.
Friday 11 May, 1pm-4pm – The Value Proposition
Friday 25 May, 1pm-4pm – Sales and Marketing
Friday 1 June, 1pm-4pm – Growing Your Team
Friday 8 June, 1pm-4pm – Customer Journey Mapping
Places on this course are subject to European Regional Development Fund eligibility criteria.
Apply for your place
To apply for a place you must have registered a business between April 2017 and May 2018 and meet the European Regional Development Fund eligibility criteria. Individual eligibility criteria will be verified and confirmed with you at the point of application.