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Future Shapers

Our Ambition

A leading anchor institution in the North-East making significant social, economic and cultural contributions to our locality, displaying innovation, entrepreneurship, financial stability, efficiency and sustainability in our approach and delivery.


We will realign our operating model to ensure student facing activities are prioritised and we will deliver consistent financial surplus.

Our Objectives

We will encourage staff involvement in delivering efficient and entrepreneurial solutions to organisational effectiveness.


We will have a demonstrable impact upon our city and region through engagement in enterprise, health, sport, culture, wellbeing and sustainability initiatives.

Students on grass

Our future journey

The successful delivery of our new Strategic Plan 2016 – 2021 will ensure the University of Sunderland continues to be a leading anchor institution in the North East region.

We will develop our research, knowledge, skills and expertise in order to continue to make significant social, economic and cultural contributions to our environment.

We will engage with key partners and support areas such as health, wellbeing and enterprise. We will promote culture in all its forms, sustainability and social cohesion. We will build partner relations with key stakeholders and provide leadership in support of regional objectives.

We will continue to encourage our staff and students to engage with and support our communities. We will promote volunteering and a range of supportive initiatives.

We will be recognised as an organisation that excels in innovation and entrepreneurship, and which is significantly enhancing the culture of enterprise across the region. We will develop this agenda through our new Centre for Enterprise and Innovation, which will be the gateway to expertise across the University. Our academic programmes will include enterprise and innovation.

We will collaborate with key partners in the health sector as we focus our expertise and support on the drive towards providing a healthier city. Innovative initiatives such as the University’s Living Lab will provide a significant contribution in this area, while making Sunderland the leading University in the UK in integrated working practices in health.

Our journey to date

GVA

£195m

GVA support of Sunderland.

Graph

£18

generated for the UK economy for every £1 the University received from funding bodies.

GVA

£428m

GVA support for the region.

People

90

Students from 90 countries studying in Sunderland.

5,400

jobs supported in the region.

UK City of Culture Bid 2021 lead partner.

In culture, we will continue to lead on existing developments, such as Sunderland Cultural Partnership, the Cultural Spring, while continuing to enhance iconic attractions like the University owned National Glass Centre. We will also continue with are lead role in the bid for Sunderland to be named UK City of Culture 2021.

Ensuring our business is efficient, sustainable and socially responsible will remain a key priority within the new Strategic Plan 2016 -2021. We will encourage staff involvement in delivering efficient and entrepreneurial solutions to organisational effectiveness.

We will continue to invest in our estate and portfolio over the next five years to ensure that, as well as improving the student experience, we continue to be impactful and relevant to our city and wider region.

We will use our strong reputation with education partners, governments and businesses across the world to help promote our city and North East region.

Reaching the objectives set down in this area will further strengthen the University of Sunderland in its ambition to be:

A leading anchor institution in the North-East making significant social, economic and cultural contributions to our locality, displaying innovation, entrepreneurship, financial stability, efficiency and sustainability in our approach and delivery.

Students on grass

"The University is a fundamental partner in the city and is central in its support for economic development and growth. I'm confident the University will deliver against its ambitions, especially given its strong track record. We will stand shoulder to shoulder with it to help it achieve its aims."

Irene Lucas CBE, Chief Executive, Sunderland City Council

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Future Shapers