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BA (Hons) Social Media Management with Integrated Foundation Year

Module code: MAC163

Module name: Introduction to Pr Theory and Practice (1)

Number of credits: 20

Overview

Learn the theory and practice of public relations, enabling you to position PR within a business context. Trace the emergence and development of PR through analysis of case studies and theoretical models. Develop key skills in planning, strategy, team working, news release writing and communication skills across a range of media.