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BA (Hons) Social Media Management with Integrated Foundation Year

Module code: MAC299

Module name: Social Media: Theory and Practice

Number of credits: 20

Overview

Learn how to plan a small-scale social media strategy around specified conversion goals. Discuss how social media management is influenced by social media advertising and the latest digital marketing trends including the rise of visual marketing, the emergence of pay-to-play and the rise and role of mobile technology.

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