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BA (Hons) Social Media Management with Integrated Foundation Year

Module code: MED346

Module name: Advanced Community Engagement

Number of credits: 20


Develop your understanding of user behaviour within the context of digital communities and community engagement. Analyse how social media platforms serve as listening and outreach tools for building awareness and promoting issues, as well as functioning as sources of valuable data-generation. Through tools such as internet forums, message boards, blogs, wikis, podcasts, picture and video sharing services, and social networking, you will develop skills to leverage social media applications as powerful alternatives to mainstream communication channels.

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