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BA (Hons) Business and Management

Module code: SIM336

Module name: Strategic Management

Number of credits: 20

Overview

Bring together the purposes and methodologies of individual functional areas of an organisation which are normally studied separately. Identify and synthesise the organisational contribution of each functional area, while in parallel consider the dynamic external environment over a projected timescale. Examine the key schools of strategy in the context of both stable and shifting, national and global environments.