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Module description

Module code: TLH228

Module name: Destination Branding

Number of credits: 20

Overview

Examine the principles and practices of destination branding, exploring the importance of destination brands, but also the brands in general for the tourism, hospitality and event industries. Consider brand management, positioning and various branding models within the tourism and destination context, further exploring issues of destination image, nation branding and provenance, globalisation, national identity, crisis management and virtual branding within the destination branding concept.

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