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BA (Hons) Business and Management

Module code: UGB234

Module name: Managing Entrepreneurship, Innovation & Creativity

Number of credits: 20

Overview

Learn about the theory and practice of entrepreneurship, innovation, creativity and how to build business models and what skills and tools are required to take an idea from a concept plan to launch, or working within an existing organisation as an intrapreneur. Concentrate on an innovative or creative idea and wonder how to protect its intellectual property. Focus on learning how to manage people who are entrepreneurial, innovative and creative by looking at case studies and empirical research.