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BA (Hons) Business and Marketing Management

Module code: UGB267

Module name: Integrated Marketing Communications

Number of credits: 20

Overview

Learn how to develop an integrated marketing communication plan and campaign, from a client and agency perspective. Analyse and be creative in a hands-on and practical module. Discover key theoretical models and principles of marketing communications and the promotional mix – advertising; sales promotion; public relations and publicity; personal selling; direct marketing and new media.