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BA (Hons) Business and Marketing Management

Module code: UGB335

Module name: Strategic Marketing

Number of credits: 20

Overview

Understand how strategic marketing is critical to organisations in achieving sustainable competitive advantage. Examine key concepts and approaches in advanced strategic marketing evaluation and formulation which are vital to understanding and meeting the challenges of current and future competitive environments. Assess the contemporary strategic marketing options available to organisations and examine how these can be applied effectively in contemporary marketing strategy and practice.