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BA (Hons) Business and Marketing Management

Module code: UGB366

Module name: Critical and Emerging Themes in Marketing

Number of credits: 20

Overview

Identify, examine and evaluate the critical and emerging issues in marketing. Undertake critical and in-depth academic literature reviews to inform debate and discussion into these key marketing themes. Explore topics that range from classic marketing concepts to contemporary and emerging practice, to future challenges in marketing. Be highly engaged and involved in the evaluation of selected topics and their impact on marketing practice, businesses and organisations, and different marketing contexts.