Module code: UGB366
Module name: Critical and Emerging Themes in Marketing
Number of credits: 20
Identify, examine and evaluate the critical and emerging issues in marketing. Undertake critical and in-depth academic literature reviews to inform debate and discussion into these key marketing themes. Explore topics that range from classic marketing concepts to contemporary and emerging practice, to future challenges in marketing. Be highly engaged and involved in the evaluation of selected topics and their impact on marketing practice, businesses and organisations, and different marketing contexts.