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BA (Hons) Business and Marketing Management

Module code: UGB368

Module name: Marketing Research in Practice

Number of credits: 20

Overview

Learn how to conduct research by considering a specific and substantive marketing problem/issue/task. Examine the scope of marketing research in terms of its practices, techniques and their relevance in aiding decision-making and problem-solving. Think critcally by analytically and dialogically engaging with current debates and controversies.