Marketing Masterclass

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Learn to develop an effective marketing strategy. Enhance the knowledge and skillsets in your workforce. Progress in your career and support the success of your business.

Overview

This Masterclass has been created to help you develop and deliver an effective marketing strategy within your organisation.

By ‘effective’, we mean a strategy that is well thought out, planned to perfection and manageable to deliver, but most importantly, a strategy that delivers a return on investment for your organisation and helps you achieve your overall strategic objective.

Using research and exploration, you will develop a marketing strategy that will have a real practical benefit to support the success of your business.

Course structure

This one-day course is delivered through face-to-face sessions at the Reg Vardy Centre and taking place on a part time basis.

The Masterclass breaks down into 3 stages:

Stage 1 - Research and Exploration

Stage 2 - Developing the Marketing Strategy

Stage 3 - Implementation and Evaluation

The Masterclass is interactive and designed to help you to develop a successful marketing strategy for your business, so is intended to have real practical benefit and to support your business success. It is aimed at business managers and owners and for people who wish to develop a good grounding in how to create and implement a good marketing strategy.

The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles.
Library Services - St Peter's Library
The Sir Tom Cowie Campus at St Peter’s is nestled between the River Wear and the sea, just two minutes from the coast, and set in expansive green space on the banks of the river next to the historic St Peter's Church. This provides a picturesque backdrop and a great location for travelling to the beach or the city centre.

The Reg Vardy Centre is a self-contained teaching and learning facility which houses a café as well as a specially designed discussion and breakout area. The building is also home to the University’s Moot Court and features high-spec IT equipment throughout all of its lecture and seminar rooms.

View our AccessAble accessibility guide for the Reg Vardy Centre.
Reg Vardy Centre
Map and directions

Facilities

This course is taught in the Reg Vardy Centre at our Sir Tom Cowie Campus.

Entry requirements

We don’t currently display entry requirements for United States. Please contact the Student Admin team on studentadmin@sunderland.ac.uk or 0191 515 3154.

The course is aimed at individuals from private, public and third sector organisations, including business owners, trustees, managers, or the people from within the organisation who are responsible for marketing.

Contact esf@sunderland.ac.auk for an application form.

Fees and finance

For available funding opportunities please contact esf@sunderland.ac.uk.

This information was correct at the time of publication.

Related courses

Getting Started with Social Media for Small Businesses

Contact

For more information on studying this course, contact the ESF team on 0191 515 3361 or email esf@sunderland.ac.uk.

Page last updated: 15 March 2023

We aim to provide clear, accurate and timely information to prospective and current students. We continuously review and enhance course content in consultation with our students and the information provided on our website is the latest available. If you have received an offer from us to start a course, we will communicate any important changes to you in writing. We will always seek to ensure that our prospective students are fully aware of the basis on which they are accepting an offer.