Shoot, Edit, Share: Getting Started in Video Marketing

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Understand the growing medium of digital video marketing. Learn how to shoot, edit and deliver videos tailored to your target audience. Create content that will help achieve your business goals.

Overview

The aim of this course is to provide, from a practical standpoint, an overview of the fast growth sector of digital video production and marketing. This area comprises of social and digital advertising video, which has been creatively designed to market and sell products online.

The sector is enjoying massive growth with content, visible across a multitude of platforms, from Instagram and Facebook though to Amazon and other e-commerce sites. Through this course you will learn the most effective methods that will help you reach your business goals.

Course structure

This two-day course will be taught via face-to-face sessions at our Sir Tom Cowie Campus at St Peter's, Sunderland.

Participants will learn skills enabling them to shoot, edit and share video content to maximise engagement with online audiences.

By the end of this course, participants will be able to:

Gain an understanding of the digital video marketing landscape
Plan, design and conduct a video production
Shoot, edit and deliver video content

The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles.
Library Services - St Peter's Library
The library is your gateway to information resources and services both on and off campus, all through a single search box. We have digital resources and support tailored for your course including Box of Broadcasts (BoB) an on-demand TV and radio streaming service; Kanopy to access films; and a collection of DVDs for you to borrow, you're welcome to film in the library too. See the media key resources for more information.

Access 1400 study places, including quiet and silent zones, 300+ PCs, group work hubs, online module reading lists and study skills support, all in our quality learning environments. You’ll have full use of two libraries, both with extensive opening hours. And ‘Live Chat’ enables you to access library support and help, from anywhere, 24/7.

We’re much more than a library, the University Library and Study Skills team are on hand to guide you throughout your studies on and off campus from embedded skills sessions, digital skills support to one-to-one and drop-in advice on research and academic skills.
Library support for Media
Map and directions

Facilities

This course is taught via face-to-face sessions at our Sir Tom Cowie Campus at St Peter's, Sunderland.

Entry requirements

We don’t currently display entry requirements for United States. Please contact the Student Admin team on studentadmin@sunderland.ac.uk or 0191 515 3154.

This course is suited to those who need a rapid, low-cost approach to generating video content for websites, social media and other marketing channels.

Contact esf@sunderland.ac.auk for an application form.

Fees and finance

For available funding opportunities please contact esf@sunderland.ac.uk.

This information was correct at the time of publication.

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Contact

For more information on studying this course, contact the ESF team on 0191 515 3361 or email esf@sunderland.ac.uk.

Page last updated: 15 March 2023

We aim to provide clear, accurate and timely information to prospective and current students. We continuously review and enhance course content in consultation with our students and the information provided on our website is the latest available. If you have received an offer from us to start a course, we will communicate any important changes to you in writing. We will always seek to ensure that our prospective students are fully aware of the basis on which they are accepting an offer.