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Case Study

Annie Whitfield

BA (Hons) Fashion Journalism


From the contacts gained at an internship at Grazia, Annie Whitfield went on to freelance/intern at ELLE, Stylist, The Sunday Times Style, Red and Good Housekeeping before getting a job for Superdrug's DARE magazine as the Beauty Team Co-Ordinator. The skills Annie gained throughout her time at the University have undoubtedly given her the correct skills to achieve her dream job - a job she wanted since she was 14 years old.

I was privileged enough to gain a place at the University of Sunderland's BA (Hons) Fashion Journalism course. The skills we were taught about the industry over the first two years were irreplaceable, our lecturers were all journalists who had invaluable experience about the complicated industry and they really prepared us for how tough and ever-changing it is.

Currently, I work as the Beauty Team Co-Ordinator for Superdrug's DARE magazine. I am essentially the assistant for the magazine alongside keeping the admin side of DARE up and running. I assist on Beauty and Cover shoots and produce five regular pages for the bi-monthly magazine. I cover the “trending” page and “just landed” page, accompanied by other features I pitch to the team in our monthly meetings.

I have to maintain relationships with PRs from different brands, attend events and am responsible for all high res product imagery that is featured in the magazine. It's such an exciting place to be, but by no means would I have ended up here if it wasn't for my degree in Fashion Journalism. 

In the third year of our course especially, we all had to partake in internships/work experience to graduate. We were well prepped on how to go about getting one and where/how to look first. Luckily enough - after much well-guided advice from my course leader Carole Watson - I landed a month’s internship at Grazia, working on their beauty desk. From the contacts gained at this internship, I then went on to freelance/intern at ELLE, Stylist, The Sunday Times Style, Red and Good Housekeeping before gaining my job at DARE.

The skills I gained throughout my time at the University have undoubtedly given me the correct skills to achieve my dream job - a job I've wanted since I was 14 years old. We learnt how to pitch ideas and write under pressure on 'fashion news days' that were set up by Carole - the similarities between these 'news days' and my day-to-day work life now is remarkable. The Fashion Journalism course at the University of Sunderland offers education on a subject that isn't covered anywhere else north of London and I think is a credit to Sunderland as a university."

Published 16 September 2019

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