Close
If you are applying for this course from outside the UK, click apply now
Course starts: 19 January 2026Apply now
Gain a comprehensive understanding of business principles while equipping yourself with specialised skills in event planning and management.
BA (Hons) Business and Events Management combines key business disciplines such as marketing, finance, and operations with key aspects of event management, including event design, project management, health and safety, sustainability, and the impact of events on the economy and society.
You'll also have the opportunity to gain practical experience by working on live events, projects or placements, helping you develop hands-on skills and industry connections.
Teaching methods include lectures, seminars, workshops, group work, fieldwork, and e-learning. There is an emphasis on developing independent study skills. You'll also have opportunities to present ideas and information to other students and develop concepts and analyses within groups.
As well as assessments that count towards your final degree, there are ongoing assessments to provide feedback and consolidate your learning. Assessment methods include written coursework, projects, presentations and practical exercises.
Our typical offer is:
| Qualification | Minimum grade |
|---|---|
| High School Diploma along with one of the following at the required grade: SAT I and SAT II, ACT or Advanced Placement | GPA 3.0 or above and: Sat score of 1100/1600 from SATs AP (Grades 3+ in at least 2 subjects) ACT (score of 26+) |
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our ONCAMPUS page.
If your qualification is not listed above, please contact the Student Administration team at studentadmin@sunderland.ac.uk for further advice.
Our admissions policy uses a range of flexible options to support you to study with us. This may include a reduced offer of up to 16 UCAS tariff points, (or equivalent). Find out if you are eligible.
If English isn't your first language, please see our English language requirements.
The annual, full-time fee for this course is:
*Undergraduate fees are set according to rules from Government in line with forecast inflation. The fee for your first year of study for 2025/26 will be £9,535. You will pay tuition fees for every year of study. Fees may increase every year based on the Retail Price Index.
Read more about EU fees and funding in our Help and Advice article.
Take a look at the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
The organisation of events like the Olympics, music festivals, and business conferences is varied and fast-moving work. The content of our course and its opportunities for practical experience will give you an advantage when it comes to applying for stimulating jobs, and many of our graduates progress to job roles such as events organiser, festival manager, project manager, marketing executive and business director.
You'll have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Your course could also be a stepping stone to further study and research.
This course involves guest speakers from the Business and Events Industry, and visits to a range of event venues and initiatives. View some of our previous field trips.
We offer opportunities to visit places that are local, regional and international. The north-east in itself is known for its variety of coastal, countryside and city locations.
To further enhance employability, we encourage you to undertake a 48-week placement between your second and final year. It effectively becomes a third year of a four-year course. Placements are generally paid and are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.
We'll support you at every stage of the placement process, from finding suitable placements, to checking that everything is going well, and to making a final assessment of your performance during the placement.
A top-up entry option is available to you if you've already successfully completed a Higher National Diploma (HND) or Foundation degree and wish to progress onto the final year of the honours degree course. Topping up your existing HND or Foundation degree will take one year of full-time study and may open up future career options to you, depending on your chosen career path.
Contact us to find out how you can get credit for your previous learning and top-up your qualification to a range of degrees.
The environment was fun & welcoming whilst the tutors were warm, knowledgeable and supportive.
I've gained so much experience in the events industry, and have also gained confidence in myself.
I have developed so much not just academically but personally, I have gained so much experience.
I have found that the University supports you in becoming the best version of yourself
There is no better feeling than knowing you’re doing something good for your future.
