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Course starts: 16 October 2023Apply now
Join our well-established undergraduate course at Stage 3 (final year) and top-up your existing qualification to a full degree in just one year of study.
BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business Management course, it has a greater focus on skills and knowledge related to marketing. Modules studied include marketing strategy, strategic integrated marketing communications, consumer psychology, managing projects, strategic management and e-marketing strategy.
The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from certain modules at Professional Certificate and Diploma levels.
Please note that you will be joining our BA (Hons) Business and Marketing Management degree at Stage 3, final year entry.
Teaching methods include a mix of lectures, seminars and ‘surgeries’. You will spend significant amounts of time in independent preparation and assignments.
Compared to HND level, you will be expected to work much more independently and take greater responsibility for your own learning.
Your progress will be assessed by individual assessments, such as, case studies, blogs/vlogs and written reports.
Establish the relevant skills and understanding related to strategic leadership and collaboration. Engage in a critical exploration of theories on the importance of, and approaches to, strategic leadership in organisations. Understand leadership strategies and their impact on organisational success, resilience and growth alongside the dynamics of personal interaction with colleagues, teams and stakeholders to create collaboration.
Critically understand the management of a modern international business organisation. Consider issues such as crisis management and contingency planning brought about by changing market conditions. Grasp the key factors that are required for business resilience and growth.
Examine the fundamental components necessary to effectively source, design, research and disseminate business consultancy projects for small to medium sized businesses and larger companies. Incorporate an international perspective on consultancy projects. Consider that the role of a consultancy now requires a blend of both physical and virtual skills.
Adopt a strategic perspective to branding and explore the role of brand strategy in communicating messages to current and potential stakeholders. Investigate why building a strong brand is a key objective for organisations in the digital age and as such how they engage with stakeholders is a significant strategic consideration for all brands. Consider some of the challenges and approaches to branding management and explore how technological transformation impacts upon consumer engagement with brands.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
We don’t currently display entry requirements for United States. Please contact the Student Admin team on email@example.com or 0191 515 3154.
The typical entry requirement is successful completion of an HND or its equivalent as follows:
We will consider applications from applicants who do not hold one of the qualifications listed above but do hold an equivalent professional qualification at Level 5. Please email the Student Administration Team for further details at firstname.lastname@example.org.
If English is not your first language, please see our English language requirements.
The annual, full-time fee for this course is:
*European Union (EU), EEA (European Economic Area), and Swiss nationals who do not qualify for the EU Settlement Scheme are classed as international, however, for 23/24 admission you will receive a European student fee scholarship and will pay the home tuition fee rate for the duration of your studies. The discounted fee will be reflected in your offer letter. Learn more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
As a graduate from this course you'll have excellent skills and knowledge in marketing strategy and project and strategic management. You’ll be ready to step into a marketing role in a wide variety of industries across the world.
Some of the companies which employ our Business graduates include Procter & Gamble, Nike, Adidas, Microsoft, IBM, Marriott Hotels, Starbucks and the public sector.
The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.
Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Mike Johnson, CEO of Castrol and Executive Vice President of BP, James Ramsbotham, CEO of the North East Chamber of Commerce, Bernie Callaghan, shareholder and former CEO of Leighton Group, Louise Hunter, Director of Corporate Affairs, Northumbria Water, as well as other representatives from a number of our region’s largest employers.
Visiting speakers help you relate academic learning to the real experience of people who have already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams but for life.
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