Students must apply via one of the following online application forms:-
Course starts: 26 October 2020Apply now
Course starts: 26 October 2020Apply now
This course is for those that wish to work or develop their careers in marketing management, marketing and communications, branding, integrated marketing, PR or advertising.
The course delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. You will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in integrated marketing communications. Areas studied will include the theory, management and implementation of integrated marketing communications, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, advertising and digital plus a major project.
Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.
Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.
Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.
The MA Integrated Marketing Communications programme is accredited by the Chartered Institute of Public Relations (CIPR) and affiliated to the Chartered Institute of Marketing (CIM)
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
To apply for this course you will need a 2:2 honours degree, or equivalent in a business related subject. If you do not meet these requirements, you may exceptionally be considered (following an interview) at the discretion of the programme leader.
If English is not your first language, please see our English language requirements.
The annual, full-time, fee is:
The part-time fee for this course is £361 per 10 credits.
Please note that part-time courses are not available to international students who require a Tier 4 visa to study in the UK.
If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
Use our scholarships calculator to see what you may be entitled to.
This information was correct at the time of publication.
When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.
The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.
We invite business leaders into the University to share their experiences with students. Past speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO.
Learning from business professionals can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts.
Our graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Nissan, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.
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