Integrated Marketing Communications MA

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Boost your career options in marketing, communications, PR, advertising or branding. Use your new knowledge and skills to make a positive difference to your organisation or set up your own agency or consultancy firm.

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Overview

This course is for those that wish to work or develop their careers in marketing management, marketing and communications, branding, integrated marketing, PR or advertising.

The course delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. You will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in integrated marketing communications. Areas studied will include the theory, management and implementation of integrated marketing communications, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, advertising and digital plus a major project.

The University of Sunderland Business School is associated with the following bodies:


Association to Advance Collegiate Schools of Business
Member

Principles for Responsible Management Education

Signatory

European Foundation for Management Development

Member

Chartered Association of Business Schools

Member

Why us?

  • 'World-leading' research in Business, according to the Latest Research Excellence Framework
  • Engages with real-world practice for example, with industry competitions, real life case studies, company visits and the guest speakers programme

Course structure

Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.

Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.

cipr                              cim

The MA Integrated Marketing Communications programme is accredited by the Chartered Institute of Public Relations (CIPR) and affiliated to the Chartered Institute of Marketing (CIM)

Modules on this course include:

Core modules

  • Theoretical and Managerial Implications of Integrated Marketing Communications (30 credits)
  • Markets and Marketing in a Digital World (30 credits)
  • Public Relations: Theory and Practice 1 (30 credits)
  • Creative Advertising and Enterprise (30 credits)
  • Integrated Marketing Communications Project (60 credits)

 

Some modules have prerequisites. Read more about what this means in our Help and Advice article.

  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision
  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles.

    Library Services - St Peter's Library
  • Map and directions

Facilities

You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

Entry requirements

To apply for this course you will need a 2:2 honours degree, or equivalent in a business related subject. If you do not meet these requirements, you may exceptionally be considered (following an interview) at the discretion of the programme leader.

If English is not your first language, please see our English language requirements

Fees and finance

The annual, full-time, fee is:

  • £6,000 if you are from the UK or EU
  • £12,500 you are from outside the EU

The part-time fee for this course is £361 per 10 credits.

Please note that part-time courses are not available to international students who require a Tier 4 visa to study in the UK.

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

Use our scholarships calculator to see what you may be entitled to.

Scholarships calculator

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This information was correct at the time of publication.

The Sir Tom Cowie Campus at St Peter's by night

Employment

When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.

The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.

Guest speakers

We invite business leaders into the University to share their experiences with students. Past speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO.

Learning from business professionals can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts.

Careers

Our graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Nissan, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.

Meet the team

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