Gain a world-class undergraduate degree from a British university without leaving your own country. The content of this course is the same as the Sunderland campus-based course BA (Hons) Business and Marketing Management (Top-Up).
The BA (Hons) Business and Marketing (Top-Up) focuses on the skills you need to be an effective marketing manager. Topics you’ll cover include marketing strategy, consumer psychology, strategic management, and strategic integrated marketing communications.
Please contact your Study Centre for the duration and mode of this course.
You'll be taught by passionate academics who produce world-leading research. Teaching methods include a mix of self-study activities, student guides, and directed reading, supported by web-based workshops and support from tutors at your chosen study centre.
Examine the concepts and underpinning theory of strategic management within organisations. Explore the many theoretical schools of strategic management with reference to those that address the formulation and development of strategy within the organisation. Contrast various theoretical models and modes of thinking around strategising and develop a robust set of tools to apply to real-world management problems. Examine ethical and practical issues facing business in modern global marketplaces.
Define the nature of projects and learn how to develop your critical thinking and diagnostic skills while getting the confidence and ability to effectively manage them. Examine how the integration of time, cost, and quality aspects of projects through the application of relevant tools and techniques are utilised, with the scope to critically evaluate alternative approaches available for managing them. Understand the management of business projects.
Explore the importance of implementing an effective marketing strategy for contemporary businesses to ensure the achievement of their organisational goals. Focus upon identifying target markets and positioning their offerings effectively to meet customer needs. Implement and explore a discussion on the differing marketing strategies to ensure the organisation’s marketing strategy is achieved.
Learn the key aspects of digital marketing including search engine optimisation, website development, e-commerce, advertising online, email marketing, social media marketing, and digital analytics, and understand the role of each in effective online marketing. Investigate how the likes of personalization, viral marketing, influencers, affiliate marketing, and gaming can be successfully integrated within a digital strategy. Explore what the digital marketer must consider in addressing the behaviour and expectations of customers in both B2C and B2B markets, be they local, national, or global.
Explore the complexity of buying behaviour, moving away from a simplistic approach to buying which focuses on a demand and price relationship. Learn the relevance of consumer behaviour variables such as demographic and psychological. Utilise various theoretical orientations to develop consumer models and frameworks to understand the nature of buying behaviour and discuss the implications of these models in the context of decision-making.
Develop a critical understanding of the IMC (Integrated Marketing Communications) concept from both theoretical and practical perspectives. Examine how organisations plan their marketing communications activities to create maximum impact, in pursuit of their marketing objectives. Appraise relevant academic literature and develop a creative IMC campaign plan.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
We don’t currently display entry requirements for United States. Please contact the Student Admin team on email@example.com or 0191 515 3154.
Please contact the study centre for more information on their specific requirements and equivalent qualifications from outside the UK.
Please contact your chosen study centre for information on fees and finance.
This information was correct at the time of publication.
As a graduate from this course, you’ll have strong skills in analysis, communication, and research, as well as deepening your knowledge of marketing. As a result, your degree will be highly relevant to the needs of organisations of all sizes.
Recent marketing graduates now work in sectors such as marketing management, marketing analysis, and marketing communications.
You’ll be ready to step into a marketing role in a wide variety of industries, both in your own country and across the world. Some of the companies which employ our graduates include Microsoft, IBM, Nike, Marriott Hotels, P&G, Starbucks and the public sector.