If you are applying for this course from within the UK/EU, click apply now.
Course starts: 26 October 2020Apply now
If you are applying for this course from outside the UK/EU, click apply now
Course starts: 26 October 2020Apply now
BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including strategic management, consumer psychology, managing projects and e-marketing strategy.
The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.
|Upcoming start dates|
|26 October 2020|
|1 February 2021|
We will initially be adopting a hybrid approach to teaching delivery, through a combination of both face-to-face and online delivery teaching mechanisms. This approach to teaching and learning within the programme has been considered the most appropriate way of ensuring we all remain safe whilst allowing you to commence your studies.
During your induction week activities, you will have the opportunity to meet various School of Business staff at the University, including your programme leader. Furthermore, within the induction week we have a range of other interesting activities planned to enable you to gain knowledge and understanding of the University and to put you into a position to successfully start your studies the following week when teaching begins.
As part of the hybrid approach to delivering the programme, you will receive:
– Weekly face-to-face module session times with tutors and fellow students allowing you to engage with other students studying the programmes.
– Online and virtual module sessions covering a range of activities relevant to each module you study within our Virtual Learning Environment.
– Online interactive sessions from guest speakers and professional accounting bodies.
– Directed reading and activities to enable you to actively participate within independent study.
Online activities will be captured allowing you to revisit these at future time points to reinforce learning. Our software will allow you to actively participate and engage with tutors and other students within the scheduled online sessions. We are continually reviewing the position on social distancing and as conditions develop, we will adopt our approach to teaching and learning accordingly.
Please remember you will be with us for the whole year and we are passionate and dedicated towards providing a range of experiences and opportunities that are appropriate to enable you to develop the knowledge and skills to complete the first stage of your programme.
Teaching methods include a mix of lectures, seminars and ‘surgeries’. You will spend significant amounts of time in independent preparation and assignments.
Compared to HND level, you will be expected to work much more independently and take greater responsibility for your own learning.
Your progress will be assessed by written exams, case studies, assignments, and reports.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
We don’t currently display entry requirements for United States. Please contact the Student Admin team on email@example.com or 0191 515 3154.
The annual fee for this course is:
If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
Use our scholarships calculator to see what you may be entitled to.
This information was correct at the time of publication.
As a graduate from this course you'll have excellent skills and knowledge in marketing strategy and project and strategic management. You’ll be ready to step into a marketing role in a wide variety of industries across the world.
Some of the companies which employ our Business graduates include Procter & Gamble, Nike, Adidas, Microsoft, IBM, Marriott Hotels, Starbucks and the public sector.
The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.
Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Mike Johnson, CEO of Castrol and Executive Vice President of BP, James Ramsbotham, CEO of the North East Chamber of Commerce, Bernie Callaghan, shareholder and former CEO of Leighton Group, Louise Hunter, Director of Corporate Affairs, Northumbria Water, as well as other representatives from a number of our region’s largest employers.
Visiting speakers help you relate academic learning to the real experience of people who have already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams but for life.
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The University of Sunderland is collecting this data in order for you to receive information on your chosen subject(s). Your information will be stored securely in our Customer Relationship Management system which is provided by a 3rd party and used only for the administration and provision of this information. Should you choose to opt in to further communications we will also use your information to facilitate other useful marketing information based on your preferences. Further information on how your data is stored and used can be found in our Privacy notice - marketing.