Business and Marketing (Top-Up) BA (Hons)

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If you are applying from outside the UK/EU for January 2020 , click apply now

Course starts: 20 January 2020Apply now

If you are applying for this course from within the UK/EU for January 2020, click apply now.

Course starts: 20 January 2020Apply now

If you are applying for this course from within the UK/EU, click apply now.

Course starts: 12 October 2020Apply now

If you are applying for this course from outside the UK/EU, click apply now

Course starts: 12 October 2020Apply now

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Build on your existing knowledge. Prepare for roles in marketing management, marketing analysis and marketing communications. Graduate and embark on a rewarding career.

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BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including strategic management, consumer psychology, managing projects and e-marketing strategy.

The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.

Upcoming start dates
20 January 2020
12 October 2020

Why us?

  • ‘World-leading' research in Business, according to the Latest Research Excellence Framework (REF)
  • The Sunderland Business School is a member of ‘The Association of Business Schools’
  • Accredited by The Chartered Institute of Marketing (CIM)
  • Delivers the key aspects of Marketing in an international and business focused context
  • An excellent route for students to expand their business education and focus upon marketing as key discipline
  • A strong mix of academic discussion and real world case studies to expand critical thought and discussion

Course structure

Teaching methods include a mix of lectures, seminars and ‘surgeries’. You will spend significant amounts of time in independent preparation and assignments.

Compared to HND level, you will be expected to work much more independently and take greater responsibility for your own learning.

Your progress will be assessed by written exams, case studies, assignments, and reports.

Final year (national level 6):

  • Strategic Management (20 credits)
  • Managing Projects (20 credits)
  • Marketing Strategy (20 credits)
  • E-Marketing Strategy (20 credits)
  • Consumer Psychology (20 credits)
  • Strategic Integrated Marketing Communications (20 credits)


Some modules have prerequisites. Read more about what this means in our Help and Advice article.

  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision
  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

    Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in an online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Business and Tourism sections.

    Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service.

    Library Services - business and tourism
  • Map and directions


You’ll be based at The Reg Vardy Centre, at The Sir Tom Cowie Campus at St Peter’s. This is home to the Sunderland Business School and the St Peter’s Library with thousands of books related to business, marketing and strategy, economics, management and human resources.

Entry requirements

  • Your qualification will need to be assessed by the course tutor to ensure the programme content meets the required learning outcomes for accreditation of prior learning from HND, Diploma, Foundation Degree or other NQF Level 5 qualification in a related subject

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a grade 4 or above.

If English is not your first language we will require an International English Language Testing System (IELTS) with an overall score of 6.0 and at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) can also be considered if the applicant's element scores are equivalent to those required for IELTS.

Fees and finance

2019/20 entry:

The annual fee for this course is:

  • £9,250 if you are from the UK/EU
  • £11,500 if you are an international student

2020/21 entry:

The annual fee for this course is:

  • £9,250 if you are from the UK/EU
  • £12,000 if you are an international student

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

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This information was correct at the time of publication.

A student with graduation scroll


As a graduate from this course you'll have excellent skills and knowledge in marketing strategy and project and strategic management. You’ll be ready to step into a marketing role in a wide variety of industries across the world.

Some of the companies which employ our Business graduates include Procter & Gamble, Nike, Adidas, Microsoft, IBM, Marriott Hotels, Starbucks and the public sector.

Student Business Society

The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.

Guest speakers

Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Mike Johnson, CEO of Castrol and Executive Vice President of BP, James Ramsbotham, CEO of the North East Chamber of Commerce, Bernie Callaghan, shareholder and former CEO of Leighton Group, Louise Hunter, Director of Corporate Affairs, Northumbria Water, as well as other representatives from a number of our region’s largest employers.

Visiting speakers help you relate academic learning to the real experience of people who have already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams but for life.

Meet the team

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