Digital Community Manager

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Develop key skills to support the management and engagement of online communities. Gain a formal qualification to support your career. Benefit from industry links with Ubisoft and NextGen Skills Academy.

Overview

This Level 4 Digital Community Manager Apprenticeship integrates practical experience with academic studies. It's aimed at anyone who currently works, or plans to work, in digital engagement or who is responsible for facilitating and instigating direct communication online between the end user or customer and the organisation.

Digital Community Managers are the ‘public face’ online for organisations and are responsible for implementing the organisational communication strategy. This apprenticeship is designed to facilitate and develop key skills in four broad areas to support the management and engagement of safe user online communities. This includes strategies of communication and professionalism to ensure that you are able to responsibly and accurately represent the organisation and understand the impact of this on both reputation and revenue.

This apprenticeship encourages you to work autonomously, across other internal departments. It develops knowledge and skills to analyse and interpret data from the community which can then be fed into communication strategy and product direction. It also develops your knowledge of user safe management including how to build online user trust.

Job titles that relate to Digital Community Managers include: Community Manager, Consumer Experience Representative and Games Community Manager to name just a few.

A logo that reads Finalist 2020 TIGA Games Industry Awards

Why us?

This apprenticeship was designed in conjunction with employers, making it industry relevant and tailored to meet the needs of a wide range of industry partners. Lead employers working with us on the development of this course include Ubisoft and NextGen Skills Academy

The design of the apprenticeship brings practical digital community management and business requirements together. It provides the opportunity for apprentices to examine and apply new and engaging communication approaches with customers/communities

Course structure

You'll have time away from your job to complete the apprenticeship and this will include attending taught sessions in addition to directed study activities. This apprenticeship is delivered via live online sessions.

An apprenticeship also encompasses work-based learning which is conducted in your workplace; this contributes to the ‘on the job’ learning. Tripartite meetings with your academic tutor and your work-based mentor will support you and help to review your progress.

You'll gather evidence throughout the apprenticeship from your practice which you'll submit in a portfolio. You'll also be required to keep a reflective journal which will support the creation of a development/action plan.

You'll be assessed via the End Point Assessment: a scenario test followed by a question and answer session and a professional discussion underpinned by your portfolio.

Modules include:

The apprenticeship comprises four modules. Each module has an expected workload of 200 hours which includes 'on' and 'off the job' learning.

Digital Community Management

Develop your understanding and skills in communication and participate in digital community management communications in a work-based environment. Practice and develop your core skills, technical knowledge and behavioural skills associated with communications.

Communications

Focus on understanding and skills in communication and participate in digital community management communications in a work-based environment. Apply theory to practice in order to develop core skills, technical knowledge and behavioural skills associated with communications.

Professionalism

Develop your understanding and skills in professionalism and professional development in the domain of digital community management. Practice and develop your core skills, technical knowledge and behavioural skills related to professionalism and professional development in digital community management.

Work-based Learning Project

Build on the learning you have gained throughout the programme and participate in a work-based learning project utilising the principles of digital community management to produce a solution to a set of user/client requirements. Practice and develop your core skills, core technical knowledge and core behavioural skills as specified in the Apprenticeship Standard.

Facilities

The course is delivered via live online sessions. Employer specific closed cohorts can be tailored to the organisation and delivered at employers’ premises.

Entry requirements

We don’t currently display entry requirements for United States. Please contact the Student Admin team on studentadmin@sunderland.ac.uk or 0191 515 3154.

Your employer must be able to commit to the provision of the apprenticeship which includes 20% ‘off the job’ learning time over the two year apprenticeship.

You will need to have achieved a Level 2 qualification in English and Maths before progressing to the end point assessment.

To search for apprenticeships offered by employers in your area go to: gov.uk/apply-apprenticeship

Fees and finance

The fee for this apprenticeship is £13,000.

Larger organisations can use their apprenticeship levy and government top-up to pay tuition and professional fees of higher apprenticeships. For smaller employers, the government pays 95%, with the remainder co-invested by the business.

For a discussion around your specific requirements please call 0191 515 3361 or email apprenticeships@sunderland.ac.uk

This information was correct at the time of publication.

Student in the Sunderland Futures department

Career ready

Our Level 4 Digital Community Manager apprenticeship will give you invaluable 'on the job' experience as well as a Level 4 Certificate of Achievement. You'll gain highly-valuable and transferable skills such as communication, teamwork, professionalism and collaboration.

Meet our apprentices and employers

The staff were easy to engage with and were very willing to help.

Anisa Rahim

Related courses

Contact

For a discussion around your specific requirements please contact:

0191 515 3361 / apprenticeships@sunderland.ac.uk

If you’re looking to start an apprenticeship, it is the employer that will advertise this opportunity, not the University. To search for apprenticeships offered by employers in your area go to: gov.uk/apply-apprenticeship

Page last updated: 20 February 2023

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