Develop an advanced ability to generate story ideas, interview people from different contexts, write in a variety of styles, and produce a range of audio and visual content. Develop your ability to use data and social media to tell stories across a variety of platforms in a way that demonstrates the expertise, authority, and trustworthiness of you and your employer.
Develop advanced skills in digital publishing. Continue to engage with analytics, search engine optimisation, and social media to understand how to find the audience for your content and grow that audience. Learn the latest techniques in telling stories with text, photography, video, audio, and interactives. Explore the latest developments in data journalism – including how to find data, interpret it, and bring it to life with compelling storytelling and visualisations. Use social media to curate content and sources ethically and legally, and take steps to ensure verification and transparency to build trust in your journalism.
Gain an advanced awareness of media brands, in both digital and print, and learn how to develop a brand, and engage, and grow a target audience. Develop an understanding of the key commercial concerns faced by UK publishers and the different methods editorial teams use to monetise content, build brand awareness, and adopt additional revenue streams.
Develop the management skills required to work as a senior journalist or editor, including mentoring and developing junior staff, chairing editorial conferences, delegating tasks, and decision-making regarding your brand. Learn how to pitch and present ideas to editorial executives, advertisers, and brand partners.
Gain up-to-date knowledge of defamation, privacy, copyright, and confidence law, the Contempt of Court Act, and court reporting restrictions and how to challenge them. Learn how to apply the Editors’ code regulated by Ipso, to content to ensure it is ethically compliant. Learn how to protect confidential sources, take senior responsibility for freelance content, and how to mentor other journalists to work in a legally and ethically responsible way.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.