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Course starts: 16 September 2024Apply now
BSc (Hons) Esports Event Management allows you to explore the world of competitive gaming and learn what makes a successful esports game. You'll delve into the production and management of esports events and develop your understanding of the technologies associated with organising these events.
This degree will allow you to gain the contextual knowledge, experience and skills to flourish within this industry. It combines theory with practical application and draws heavily from practising esports leaders to cover aspects such as technology, digital innovation, marketing, events, operations and analytics.
Our Hospitality, Event Management and Tourism courses are 12th in the UKGuardian University Guide 2024
as part of the taught curriculum
Specialist equipmentincluding an esports events space, live streaming facilities and a simulation suite
within esports can include event hosting, video editors, and recruitment
across the UK, Europe and worldwide
The BSc (Hons) Esports Event Management course will use a number of different teaching methods including recorded lectures, workshop and seminar sessions, field visits, online learning using CANVAS, 1:1 tutorials, and supervision.
Assessments will usually be written assignments either in essay, report, project, or dissertation format. Other assessment methods include presentations, time constrained tests, blogs/vlogs, and examinations.
Gain an introduction to the nature of the esports ecosystem, including the role of key stakeholders and supporting infrastructures, of which events form a key component. Explore the esports and events industry, including the historical background and the multidisciplinary nature of the subject. Examine core concepts and theories used to understand esports events, as well as the esports market and the potential impacts associated with events.
Examine key historic developments spanning the history of gaming culture from the latter end of the 20th century up until the present. Draw upon case studies, industry reports, and academic developments within the field of games studies. Explore topics such as evolving business models, narrative and storytelling, play mechanics, games and socialisation, and sites of play.
Build on the relevant knowledge and skills required to produce and deliver an esports event. Get involved with practical sessions around the event planning process and learn how to stage an esports event in the form of a community tournament. Explore topics including marketing and promotion for esports events, project management tools and budgeting, and technologies required for esports events.
Explore the concept of digital branding, which is a pivotal feature of digital media and esports. Gain an understanding of algorithms through broadcast platforms such as Twitch and YouTube to grow your audience and engage directly with fans. Learn how to create and design a brand and develop your knowledge and understanding of key elements towards unique brands.
Explore different strategies for creating branded content that helps to complement emerging esports practitioners through the production of live broadcast material and short form curated video. Analyse a range of case studies, industry and academic research, and professional frameworks. Evaluate examples of good and bad practice with regards to content creation, branding, and promotion, alongside audience engagement techniques. Plan, design, and create your own relevant content to demonstrate your understanding of the relationships between creator, industry, and audience.
Critically analyse a range of styles and approaches to leadership and evaluate the impact of leadership on team performance. Discuss the role of team dynamics on performance in esports and analyse challenges associated with managing these. Explore topics such as esports team culture, team building, strategic leadership, equality and diversity, and future trends and challenges.
Gain an introduction to esports event management, market-based product development, health and safety, marketing and advertising, finance and sponsorship, human resources and volunteering, event appraisal, and practical event planning. Conceptualise and outline the key elements of the event development process. Learn how to conduct and critically evaluate the process of planning and hosting an esports event.
Analyse the complexity of esports events through observation and experience. Critically evaluate the types of participation of a range of specific communities and audiences and apply a range of research methods within an esports context. Explore topics such as quantitative and qualitative research methods, esports events spectatorship, consumption and consumerism, motivation and behaviour, and infrastructure and facilities.
Take part in a 12-month work placement with an esports or events related company. Observe and participate in a range of work placement activities to develop technical and practical skills related to esports and event management. Critically reflect on your experience and evaluate your personal and professional development.
Explore strategic management theories within the context of esports events. Learn how to articulate and apply the theories, principles, concepts, and analytical techniques of strategic management. Discuss the expectations of different stakeholders within the industry. Critically analyse the environmental factors that impact the development of esports events. Appraise the current business performance of esports events organisations.
Demonstrate a critical understanding of the key concepts and theories of performance analysis in esports. Develop a systematic understanding of data collection methods and critically analyse a range of performance data for esports and events. Learn how to clearly and effectively interpret and present outcomes of data analysis.
Develop an understanding of the key wellbeing concepts, theories, and perspectives in the context of esports events. Explore the systematic knowledge of theories that underpin health and wellbeing in relation to esports events. Gain the ability to draw critically on models of wellbeing to understand the health impacts of esports events in a global context. Learn how to produce high-quality written work that’s appropriate for academic and industry audiences.
Undertake a major project that engages with current industry or academic research in the field of esports, which may take the form of a dissertation, conference paper, employer-led project goal, or campaign plan for an event and its promotion. Attend workshops to identify your area of research interest and refine your ideas into a manageable format. Examine different kinds of research, including methods of conducting research and methodologies employed within subject-specific and industry-based examples.
Demonstrate knowledge and understanding of key theories and concepts relating to ethics and ethical conflicts in the context of gaming, content creation, and live events. Critically analyse ethical challenges in order to establish best practices for esports practitioners. Learn how to produce high-quality guidance material that’s transferable across academic and industry audiences.
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This information was correct at the time of publication.
Graduating with a degree specialism in Esport Events Management prepares you for a career in a billion-dollar industry that's rapidly growing. There's a demand for a variety of roles within the industry including recruitment, event management, game development, and video and audio editing.
Throughout your degree, you'll develop a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Your course could also be a stepping stone to further study and research.
The course involves visits to a range of industry venues and activities. These trips are a fantastic opportunity to apply the theory you've studied directly to real-life scenarios. Usually, these visits are local to the North East, national throughout the UK, and international.