About Dr Mohammad Adwan
I teach quality management, risk, marketing, aviation and hospitality, and I supervise master’s projects in Business and Management, Aviation and Hospitality Studies. I completed my PhD at the University of Sunderland. My thesis, ‘Total Quality Management in Crisis: How Can Total Quality Management Strategies Enhance the Resilience of the Jordanian Aviation Industry After COVID-19?’, examines how TQM can be adapted to strengthen airline resilience during severe disruptions. I hold a BA and an MBA with distinctions and bring more than a decade of international industry experience with organisations including Four Seasons Hotels & Resorts, Rotana Hotel
Management Corporation, Royal Jordanian Airlines, Ambassador Theatre Group (ATG) and Entain PLC. My work focuses on leadership and management, employee behaviours, quality and safety, and crisis response in aviation.
Teaching and supervision
I teach aviation safety and security; leadership and project risk management; quality and people management; operations and the business environment; hospitality management; and marketing at undergraduate and postgraduate levels. I am also a module leader for programmes delivered on campus and through Transnational Education (TNE) partnerships.
Modules I lead and teach (on-campus and TNE):
Module Leader
- MGT103 – Understanding Markets And Marketing
- MGTM16 – International Business Management Research Project
- UGB321 – E-Marketing Strategy
Module Teacher
- MGTM14 – Strategic Management And Foresight
- ENGM116 – Leadership And The Management Of Project Risk, Quality And People
- TLH345 – Airline And Airport Commercial Operations
- TLH126 – Aviation And The Environment
- CHTM27 – Hospitality Management Studies
- CHTM38 – Research Methods For The Services Sector
- CHTM29 – Tourism And Hospitality Major Project
- CHTM32 – Tourism And Events Major Project
- CHTM40 – Tourism And Aviation Major Project
- CHTM44 – Sustainable Tourism Major Project
Interests
- Crisis and resilience in aviation
- Total Quality Management (TQM) in aviation
- Leadership and employee engagement
- Safety culture and risk management
- Socio-technical systems and cultural adaptation (Middle East focus)
- Qualitative methods
Research
My PhD (University of Sunderland, 2025) explored how TQM principles can be made
crisis-responsive in the Jordanian aviation sector. Using an interpretivist qualitative case study with semi-structured interviews, non-participant observation, and document analysis, the study identified how crisis pressure can push organisations toward top-down decision-making, communication gaps, and training shortfalls undermining TQM’s participative ethos and affecting employee well-being. It highlights the value of ‘soft’ TQM elements (inclusive leadership, transparent feedback loops, and psychological support) alongside technical controls to sustain continuity and morale in disruption. The project proposes a Crisis-Responsive TQM (CRTQM) model and practical recommendations for airlines and regulators. I continue this work through projects on leadership, safety culture and resilience, and I’m keen to collaborate with industry and doctoral researchers on crisis-aware quality management in aviation.
Areas of expertise
- Aviation
- Hospitality Management Studies
- Total Quality Management (TQM)
- Crisis management & organisational resilience
- Leadership, communication and employee well-being
- Safety culture & risk management
- Qualitative research (thematic analysis)