About Dr Peter Asuata
I've been a dedicated lecturer at the University of Sunderland since 2020, contributing with a rich blend of practical experience in company management, a robust academic background, and a passion for education and charity work.
I hold a PhD in Corporate Social Responsibility (CSR) and a master's in business management from the University of Sunderland, a BSc in business management from Heriot-Watt University, and a diploma in accounting. Additionally, I'm a Fellow of the Higher Education Academy (FHEA).
My comprehensive educational journey and commitment to fostering an engaging and dynamic learning environment have significantly impacted students, colleagues, and the Sunderland community.
Moreover, my involvement in charity work and the establishment of three companies to support the needy and provide employment for community members reflect my dedication to making a positive difference beyond the University.
Teaching and supervision
My current teaching and supervision responsibilities for both undergraduate and postgraduate students are centered on business management. I serve as the module leader and lecturer for the following modules:
- UGB224 Business Management
- UGB269 Innovation Management
- MGTM03 Digital Enterprise and Innovation
- MGTM02 International Business in Context.
Additionally, I supervise master's students in their research projects and dissertations among others.
Interests
- CSR and Financial Performance: Investigating the impact of CSR initiatives on a company's financial performance and shareholder value
- CSR in Small and Medium Enterprises (SMEs): Exploring how SMEs implement CSR practices and the challenges they face compared to larger corporations
- Consumer Perception of CSR: Analysing how consumers perceive and respond to CSR activities and their influence on purchasing decisions
- CSR and Employee Engagement: Studying the relationship between CSR initiatives and employee motivation, satisfaction, and retention.
- CSR in Emerging Markets: Examining the implementation and effectiveness of CSR practices in emerging and developing economies
- Sustainable Supply Chain Management: Investigating how companies can integrate CSR into their supply chains to promote sustainability and ethical practices
- CSR Reporting and Transparency: Assessing the quality, transparency, and impact of CSR reporting on stakeholder trust and company reputation.
Research
My research interests lie primarily in CSR, business strategy, entrepreneurship, innovation, and international business.
I am particularly focused on exploring how CSR practices can be integrated into business strategies to drive sustainable growth and create value for both businesses and society.