About Dr Yvonne Dixon-Todd
I'm the Head of the School of Business, Management and Tourism.
I’m a marketer at heart and have held various marketing roles in industry. I’m a Fellow of the Chartered Institute of Marketing (FCIM), a Chartered Member in Business Management (CMBE), and a Senior Fellow of the Higher Education Academy (SFHEA). I'm particularly interested in the integration of marketing disciplines and enhancing student experience through innovative pedagogy. I'm founder of the Sunderland Marketing Hub, which provides a unique opportunity for academics, students, and practitioners to come together on all things marketing.
My research interests lie in integrated marketing, marketing communications, and pedagogy. I've published International Conference papers and journal articles and work as an Academic Reviewer.
I'm proud to lead a strong and successful team of business academics that are focused and experienced in delivering innovative teaching, undertaking research, and providing a supportive and collaborative learning community. Working closely with accreditation bodies such as the CIM, CIPD, CIMA, and CMI, we ensure all of our courses are future-focused and professions facing.
Teaching and supervision
I've led and taught on a range of modules including:
- Marketing Management
- Global Integrated Marketing Communications
- Marketing Planning
- Marketing Research
- Business.
I've also supervised both undergraduate and postgraduate dissertation modules. My interests now lie in experiential learning opportunities within the broad field of marketing.
Interests
My interests are:
- Integrated marketing communications
- Communications, PR, and branding
- Marketing strategy, management, and planning
- Experiential learning and student experience.
Research
- Experiential learning and student experience
- Integrated Marketing Communications Pedagogy and Practice
- Integrated Marketing Communications Curriculum Development
- Integrated Marketing Communications in the Not for Profit sector
- Student Engagement and Participation (funded by the Academy of Marketing)
- Student Experiences of Peer Action Learning Sets (funded by the Academy of Marketing).
Further information
Further publications:
- Dixon-Todd, Y. (2014), Examining the Current Approaches to Postgraduate Teaching of Integrated Marketing Communications (IMC in UK Universities, Academy of Marketing Conference, Bournemouth
- Dixon, Y. and Moss, C. (2010) “An Exploratory Study into the Use of Integrated Marketing Communications in UK Charities – Further Results”, Academy of Marketing Conference, Coventry Business School
- Dixon, Y. and Moss, C. (2007) “An Exploratory Study Into The Use Of Integrated Marketing Communications In UK Charities”, Academy of Marketing Conference, Kingston Business School
- Dixon, Y. and Moss, C. (2007) “An Exploratory Study into the Diffusion, Relevance and Validity of Integrated Marketing Communications in the Charitable Sector in the UK”, International Conference on Research in Advertising, Polytechnic of Lisbon.