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Digital Marketing

Develop effective digital marketing skills. Understand your objective and create a focused plan for content creation. Implement your knowledge to help your organisation and progress your career.

A student working at a laptop
LevelShort courses and CPD
Duration1 day
Start dates2 December 2025
Fee£125
Course codeCID1550

Course summary

This masterclass has been created to help you to develop and implement effective digital marketing activity.

In the world of digital marketing, it's easy to become overwhelmed. There are lots of emerging channels and trendy new tactics. To deliver effective activity, it's essential to understand your objective and remain focused on a plan. It will help you to develop a strategy and choose the most appropriate and effective tactics for your organisation.

This course is for business managers, owners, and people responsible for marketing within their business or organisation who might not have any formal marketing or digital marketing qualifications.

What you'll study

An introductory section, which then breaks down into three main stages:

  • Stage 1 – Get Found
  • Stage 2 – Create Content
  • Stage 3 – Engage and Nurture.

Each stage contains various units.

How you'll learn

In this masterclass, you'll cover digital marketing strategy, including the digital marketing funnel, the inbound marketing wheel, and content marketing strategy. You'll also cover digital tactics, including website best practices, SEO, email marketing, and social media strategy.

Entry requirements

Fees and finance support

You may be eligible to receive this course fully funded through the UKSPF Sunderland Skills and Inclusion Programme.

To be eligible for this funding, you must be employed by a Sunderland-based company, excluding the public sector.

For further information about funding opportunities, please email skills@sunderland.ac.uk(opens in new tab).

Apply now

Contact the Corporate and Professional Education team for further information about applying for this course by calling 0191 515 3361(opens in new tab) or emailing cpd@sunderland.ac.uk(opens in new tab).