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Marketing Strategy Masterclass

Learn how to develop an effective marketing strategy. Understand how to research and plan what you need to implement your strategy. Deliver a return on investment for your organisation and achieve your goals.

A student working at a computer
LevelShort courses and CPD
Duration1 day
Fee£125
Course codeCID1555

Course summary

This masterclass has been created to help you develop and deliver an effective marketing strategy.

By effective, we mean a strategy that is well thought out, planned to perfection, and manageable to deliver, but most importantly, a strategy that delivers a return on investment for your organisation and helps you achieve your overall strategic objective.

The course is aimed at business managers, owners, and people who wish to develop a good grounding in creating and implementing a successful marketing strategy.

What you'll study

The masterclass will cover:

  • Stage 1 – Research and Exploration
  • Stage 2 – Developing the Marketing Strategy
  • Stage 3 – Implementation and Evaluation.

How you'll learn

This masterclass is interactive and designed to help you develop a successful marketing strategy for your business. It's intended to have a real practical benefit and to support your business success.

Entry requirements

Fees and finance support

You may be eligible to receive this course fully funded through the UKSPF Sunderland Skills and Inclusion Programme.

To be eligible for this funding, you must be employed by a Sunderland-based company, excluding the public sector.

For further information about funding opportunities, please email skills@sunderland.ac.uk(opens in new tab).

Apply now

Contact the Corporate and Professional Education team for further information about applying for this course by calling 0191 515 3361(opens in new tab) or emailing cpd@sunderland.ac.uk(opens in new tab).