Dr Alyssa E Brown

I am Programme Leader for BA (Hons) Business and Events Management.

I also teach BSc (Hons) International Tourism and Hospitality Management and BSc (Hons) International Tourism and Hospitality Management (Top-Up), and MSc Tourism and Events.

I am module leader for:

• MGT211 Event Management: Principles and Practices
• MGT310 Contemporary Trends and Challenges in Events Management
• CHTM30 Events Management Studies

I supervise research for both undergraduate and postgraduate studies, including Masters major projects, MPhils, PhDs and DProfs.

• Event studies and event management
• Service quality and consumer experience
• Social media and other digital media communication
• Consumer behaviour at events
• Motivations and experience
• Wellbeing
• Music festivals
• Alternative and niche events
• Social inclusion
• Accessibility
• Informal Conversations as a Research Method

My PhD explored the festivalgoer experience at UK music festivals. I used a mixed-methods approach to develop an experience value model that examined the relationship between festivalgoers' sociodemographic, psychographic and behavioural preferences against what they valued in the festival experience.

I have also produced further research around the role and use of digital media communication within the music festival experience, co-creation and engagement, research methods at live events, and inclusion and accessibility.

Other research interests include tourist behaviour and experiences at special interest events, social media and digital technology at events, event communities and wellbeing, social inclusion, and accessibility.

You can find more of my publications at Google Scholar.

• Event studies and event management
• Service quality, satisfaction, and experience
• Service operations, marketing
• Tourism and hospitality management
• Personal and professional development
• Music festivals and events
• Inclusion and accessibility