Dr Alyssa E Brown

I am Programme Leader for BA (Hons) Events Management. I also teach BSc (Hons) International Tourism and Hospitality Management and BSc (Hons) International Tourism and Hospitality Management (Top-Up).

I am module leader for:

• TLH109 Experiencing Events
• TLH110 Staging Events
• TLH318 Contemporary Issues in Events
• TLH346 Professional Development for the Service Sector
• TLH339 Service Quality
• CHTM30 Events Management Studies

I supervise both undergraduate and master's major projects, and PhDs.

• Event studies and event management
• Service quality
• Social media and other digital media communication
• Consumer behaviour at events
• Motivations and experience
• Wellbeing
• Music festivals
• Alternative and niche events
• Social inclusion and accessibility

My PhD explored the festivalgoer experience at UK music festivals. I used a mixed-methods approach to develop an experience value model that examined the relationship between festivalgoers' sociodemographic, psychographic and behavioural preferences against what they valued in the festival experience.

I have also produced further research around the role and use of digital media communication within the music festival experience, co-creation and engagement, research methods at live events, and inclusion and accessibility.

Other research interests include tourist behaviour and experiences at special interest events, social media and digital technology at events, event communities and wellbeing, social inclusion, and accessibility.

• Event studies and event management
• Service quality, satisfaction, and experience
• Service operations, marketing
• Tourism and hospitality management
• Personal and professional development
• Music festivals and events
• Inclusion and accessibility