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BA (Hons) Business and Events Management

You'll organise events from day one, which will help develop your understanding of planning and running events. Paid placements will help you gain critical knowledge of events management along with work experience.

A large group of people networking at an event

Key course information

UCAS codeNN1T
Duration3 years
Fee (UK)£9,535
Fee (Int)£16,500
LocationOn campus

Course summary

This course combines key business disciplines such as marketing, finance, and operations with key aspects of event management, including event design, project management, health and safety, sustainability, and the impact of events on the economy and society.

From your first day, you’ll be involved in organising events, giving you hands-on experience in planning and execution. Paid placements will help you gain critical knowledge of events management along with work experience. There are also field trip opportunities, which involve visits to a range of tourism and hospitality venues and initiatives around the north-east.

The course is available as a four-year sandwich course, where you can undertake a one-year industrial placement. It effectively becomes a third year of a four-year course. Placements are generally paid and are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers. We'll support you at every stage of the placement process, from finding suitable placements, to checking that everything is going well, and to making a final assessment of your performance during the placement.

Upon graduation, your knowledge and practical experience will give you an advantage with employers. You'll have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Many of our graduates have progressed to roles such as:

  • Events manager
  • Heritage tourism manager
  • Festival coordinator
  • Exhibitions organiser
  • Corporate events manager

Your course could also be a stepping stone to further study and research.

A student cutting some paper using scissors, surrounded by various print artwork on a bench in front of them

Following graduation, I started a temporary position as Events Administrator at Isuzu UK, and within three months, I was made a permanent member of staff and progressed to Events Coordinator. I've since been promoted to my current position as Events and PR Executive.

Alexander Taylor

Read Alexander Taylor's story

What you'll study

Many of our courses include a range of modules you can choose from. Some of these options may only be available if you’ve already studied specific required modules. If you’re not sure what you need before picking a module, your course leader can help.

Undergraduate module credits should total 120 credits per academic year. If optional modules are available alongside core modules on your course, you should choose an amount that totals 120 credits.

How you'll learn

Teaching methods include:

  • Lectures
  • Seminars
  • Workshops
  • Group work
  • Fieldwork
  • e-learning

There is an emphasis on developing independent study skills. You'll also have opportunities to present ideas and information to your classmates and develop concepts and analyses within groups.

Assessment methods include:

  • Written coursework
  • Projects
  • Presentations
  • Practical exercises
  • Time-constrained exams
  • A major project

Entry requirements

Fees and finance support

UK£9,535
International£16,500

Undergraduate fees are set according to rules from Government in line with forecast inflation. The fee for your first year of study for 2026/27 will be £9,535. You'll pay tuition fees for every year of study. Fees may increase every year based on the Retail Price Index.

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UK students

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