About Kath Gooch
I am Programme Leader for MSc Digital Marketing and Analytics and PgCert/PgDip Digital Marketing and Analytics.
I am a Lecturer in Digital Marketing. After working for over 20 years in digital marketing and e-commerce, I bring real-life work experience to academic teaching in my higher education modules.
Teaching and supervision
I am Programme Leader for and teach on:
I am module leader for:
- MGTM10 – Digital Marketing and Analytics
- MGTM24 – Data Driven Content and Communications
- MGTM35 – Ecommerce and Digital Optimisation - Analytics and Metrics
Interests
- Sonic Elements of Advertising
- Gender and Diversity in Advertising
Areas of expertise
I have over 20 years of experience working in digital marketing and e-commerce and am a Fellow of the Chartered Institute of Marketing (FCIM). I also hold FHEA status.