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PgCert Digital Marketing and Analytics Full-time

Study employer-led modules designed to prepare you for the demands of the marketing industry. Develop skills in key areas like business data analytics and social media marketing. You'll also gain hands-on experience through real-world projects and practical work.

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Course codeCID1316
Duration4 months
Fee(s)View fees
LocationOn campus

Course summary

You can study this digital marketing course as a PgCert or PgDip. All modules are at postgraduate level (Level 7). The PgCert awards 60 credits and the PgDip awards 120 credits.

This PgCert/PgDip introduces you to modern marketing theory and hands-on practice. You'll learn how to use business data to make real-world marketing decisions.

You'll also build valuable technical skills in digital marketing. This will give you the knowledge and skills employers are looking for.

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Accreditations and approvals

The Chartered Institute of Marketing (CIM) logo in black(opens in new tab)

What you'll study

Postgraduate Certificate (60 credits)

How you'll learn

Teaching and learning methods will help you develop key thinking and problem-solving skills. These include:

  • Lectures
  • Seminars
  • Group work
  • A staff-led project that links theory and practice.

You’ll learn about the latest research in digital marketing and analysis. There'll be a focus on understanding and using research findings. You’ll develop skills in finding, referencing, and applying evidence, as well as critiquing and challenging ideas.

You’ll also explore and interpret current research. This includes journal articles, conference papers, and case studies.

Assessment depends on the modules you choose, but may include:

  • Reports
  • Practical exercises
  • Individual coursework
  • Discussion papers
  • Research plans.

Entry requirements

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UK students

International students

Disclaimer

We want to make sure you have clear and accurate information about our courses. Our website always shows the latest updates. If you’ve applied and you're offered a place, we’ll contact you in writing if anything important changes.

For more information, view our programme specifications. These include course content, learning outcomes, and the skills you'll gain.