Study employer-led modules designed to prepare you for the demands of today’s marketing industry. Focus on developing your personal skills in key areas such as business data analytics and social media marketing, while gaining hands-on experience through real-world projects and practice.
The PgCert/PgDip in Digital Marketing and Analytics give you a solid introduction to modern marketing theory and hands-on practice, with a strong focus on using business data to drive real-world marketing decisions. You’ll build valuable technical skills in digital marketing – equipping you with the knowledge and tools that employers are looking for.
Teaching and learning methods include lectures, seminars, and group work which will encourage you to develop intellectual and cognitive skills. This includes a project, led by research-active academic staff, linking theory and practice.
You'll learn about the latest research in the fields of digital marketing and analysis; the emphasis is on understanding research findings, rather than the research process. You'll engage in locating, collecting, referencing, critiquing, applying evidence, challenging assumptions, questioning and interpreting contemporary research articles, conference papers, and case studies.
Depending on the modules studied, you'll be assessed via a range of methods including reports, practical exercises, individual coursework, discussion papers, and research plans.
To achieve the PgCert in Digital Marketing and Analytics, you'll study 60 credits. To achieve the PgDip, you'll study 120 credits.
All modules are at postgraduate level (Level 7).
We usually expect applicants to hold a 2:2 degree. Those with extensive business experience may also be considered. Please contact us to discuss further.
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View our programme specifications(opens in new tab) for further information about what the course covers, learning outcomes and the skills you'll gain when you graduate.
