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Dr Ian Joseph Morton

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Senior Lecturer in Tourism and Events

I have been a Lecturer in Tourism and Events at the University of Sunderland for the last three years. The majority of my work, in terms of teaching, research and external engagement concerns cities and tourism’s place within them. Specific areas on which I focus include: the role of urban public spaces in the life of the city, strategic policy and planning for tourism including specifically its symbiosis with urban spatial planning and the international development sector, how built heritage is used to develop stories and identities for urban areas that appeal to tourists, and the impact that popular contemporary movements within urban governance and spatial planning, such as the compact city agenda, have on the tourism sector.

In my work, I strive to understand, interpret and contribute towards developing the academic areas mentioned above in both their regional and international contexts. At the University of Sunderland, we are lucky enough to attract fantastic students to our programmes from the north east of England, from across the UK and from around the world. The tourism, hospitality and events sector plays a crucial role in economic diversification in the north east of England and some of our students will contribute to the future growth of the sector regionally. Other students will play a part in the development of the sector internationally, sometimes in countries with very established visitor industries, others where this is being developed for the first time. My own research interests and external engagement see me work in the north east of England and internationally, particularly in Latin America. This experience helps me develop together with students an understanding of the globalised nature of the tourism, hospitality and events sector.

Teaching and supervision

I am Programme Leader for BSc (Hons) Tourism Management and Module Leader for:

  • TLH119 Global Tourism
  • TLH214 Tourism Fieldwork 2
  • TLH226 Tourism Planning and Development
  • TLH302 Strategic Planning for Tourism and Leisure
  • TLH337 Event Planning for Cities

Research interests for potential research students

I supervise undergraduate and postgraduate major project/dissertation students in topics generally concerning the city and tourism. This has included urban tourism, tourism planning, the link between tourism and urban regeneration, urban heritage and its role within the visitor economy and transport and mobility in the city.    


  • My research is currently focused on the role of urban public spaces in the life of the city; and strategic policy and planning for tourism including specifically its symbiosis with urban spatial planning and the international development sector

In addition, I have also identified certain overarching priorities for my research in general. I have lived and worked in Latin America and conducted my PhD data collection there. I continue to pursue an interest in improving understanding of the impact and opportunities of tourism in urban areas of economically developing countries. I believe there is space in tourism research for greater exploration of the similarities and differences in how economically more and less developed countries experience tourism, particularly in urban areas. I also believe there is scope for extending and deepening the interdisciplinary links between the ‘neighbouring’ fields of research of tourism and urban geography, urban planning and urban design. 


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Number of items: 2.


Morton, Ian Joseph (2019) Guided walking tours exploring the landscapes of Communist urban modernity in Prague and Krakow: sets of small-scale events with the capacity to influence society. Event Management. ISSN 1525-9951

Morton, Ian Joseph and Johnson, James Lee (2019) Planning for hospitable public spaces and the changing city: A content analysis of the city of Sunderland Unitary Development Plan. Hospitality and Society, 9 (3). pp. 267-290. ISSN 2042-7913

This list was generated on Fri May 29 20:49:54 2020 BST.

Last updated 17 January 2020